(商业写作(企鹅写作指南)Writing for Business
分類: 图书,进口原版书,经管与理财 Business & Investing ,
作者: Chris Shevlin编
出 版 社: Oversea Publishing House
出版时间: 2005-6-1字数:版次:页数: 248印刷时间: 2005/06/01开本: 32开印次:纸张: 胶版纸I S B N : 9780141016771包装: 平装内容简介
Business demands many types of writing skills-from creating proposals and presentations to compiling reports and briefings。This one-stop,no-nonsense guide shows you how to improve your writing at work,including how to discover your strengths and weakness,how to identify your audience,and how to develop your argument and keep information flowing while avoiding overused jargon。It shows you how to make the most of the language you use and make your writing effevtive and influential。
目录
Acknowledgements
Introduction
How to Use This Book
Part1 The Method:Planning and Writing
1 About You
2 Your Readers
3 Your Goal and Your Message
4 Structure
5 The Medium
6 The Way YoU Work
7 Working in Teams
Part2 Your Writing:Making It Clear and Easy to Read
8 Who:Making Your Subject Clear
9 What:Clear Actions
10 Geeing the Tone Right
11 Getting the Length Right
Part3 The Details:Checking
12 TooLsfor Checking
13 Punctuation
14 Rules and Conventions
15 Words to Watch
Index