健康护理计划Business Planning for Healthcare Management
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作者： Semple著
出 版 社： Oversea Publishing House
出版时间： 2000-9-1字数：版次：页数： 164印刷时间： 2000/09/01开本： 32开印次：纸张： 胶版纸I S B N ： 9780335206476包装： 平装内容简介
Praise for the first edition:
"The book's major strength is that it allows the author, Carolyn Semple Piggot, to use a very accessible style, without a great burden of academic theory or case studies. What theory it does contain is expertly used to provide a rationale for the service she cites...The book is an excellent tool for any clinician or junior manager to prepare a business plan. Both would gain knowledge and understanding without excessive effort." Health Service Journal.
The revised and updated edition of this bestselling book is both practical and topical. It addresses planning strategies that will work for healthcare organisations. The advice and practical aids are designed to help readers with easy-to-find answers to common planning questions. The careful use of theory provides a rationale for the services cited to help the reader understand the limits of the advice and when it is necessary to seek expert help. A particularly good example of this is seen in chapter five in which an asthma study is used to illustrate how business planning issues arise from clinical issues.
Pragmatic in its approach, the book will prove both interesting and useful to hospital managers, clinical practitioners and others new to management.
目录
Acknowledgements
1 What is planning?
Introduction
Short-term versus long-term
Corporate strategy
Six planning myths
Why plan?
Why do we need a healthcare plan?
Planning in the NHS
Purpose of plans
Criteria for effective planning
Keys to growth
Role of the chief executive
Summary
2 The planning process
The first step - the mission statement
Checklist: Steps to creating a mission statement
Environmental trends
Scenario
STEP analysis
Where are we now?
How is a SWOT constructed?
Strengths
Weaknesses
Opportunities
Threats
Key questions for the SWOT
Key issues
Managerial dilemmas
Critical success factors
Questions to help define CSFs
Where do we want to get to?
Objectives
Example of objectives from the National Priorities
Guidance 1999/00-2001/02
How do we get there?
Action plans
Management approach
The budget and the business plan
Analysis of resources for a commissioner
Budget headings for a provider
Checklists for commissioners and providers
The management process
Contingency planning
Techniques to assist the planning process
Brainstorming
Evaluation
3 Implementation
The challenge of implementation
How do we get there (continued)?
The change process
Competencies for managing change
Core competency framework
Communication
Communications checklist
4 Evaluation
How far have we got?
Management by objectives
Monitoring results
Measures of success
The concept of outcomes
The role of audit
Patient satisfaction
The role of questionnaires
……
5 Planning for health improvement
6 joint planning and collaboration with
7 Managing stakeholderes
8 planning for change
9 Role of the board
