建筑设计Mercedes-Benz Brand Places Architecture and Interior Design
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作者： Christian Marquart等著
出 版 社： Oversea Publishing House
出版时间： 2004-4-1字数：版次： 1页数： 291印刷时间： 2004/04/01开本： 16开印次： 1纸张： 铜版纸I S B N ： 9783929638783包装： 精装内容简介
The internationally renowned brand Mercedes-Benz offers in this publication an exclusive insight into the significance of their point of sales as the decisive interface between the producer and the consumer a place which creates a certain aura for the company and which can ultimately have a great influence on the success of the brand. The Mercedes-Benz strategy is to present its name, its products, and related services consistently in all its sales and service centres throughout the world.
This publication documents the multifaceted architecture and design of the Mercedes-dealerships around the globe; it describes exactly how the brand world transforms rooms and buildings to represent and convey the exclusive corporate identity, producing a high recognition value which is so valuable on the world market.
目录
Vorwort
Yon der gebauten Corporate Identity zur Markenarchitektur
Was sind Marken und wie funktionieren sie?
Die Funktionen des Mercedes-Benz Autohauses
Autohaus-Design als Element der Markenstrategie
Markenpragung und Markenerlebnis: Die ,,Brand Gallery"
Licht- und Farbdesign
Medieneinsatz fur Vertrieb und Marke
Event-Marketing und Architektur
Zeichen aus Glas: Die ersten Mercedes-Benz Center in Berlin und Munchen
Die Marke in den Metropolen: Mercedes-Benz Center der Zukunft
Fur City-Flaneure: Mercedes-Benz Spots
Premium und Standard: Kleine und mittlere Autohausformate in Deutschland
Mercedes-Benz in Europa
Ferne Kontinente: Autohauser in Afrika, Asien und Lateinamerika
Room with a view: Lesbos
