Global E-Commerce Strategies for Small Business小企业的全球电子商务策略
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作者： Eduardo da Costa著
出 版 社：
出版时间： 2003-4-1字数：版次： 1页数： 202印刷时间： 2003/04/01开本： 32开印次： 1纸张： 胶版纸I S B N ： 9780262541435包装： 平装内容简介
“If the owners of small companies do not think globally，they may not be prepared when one of their local or international competitors begins to encroach on their local markets。” Moreover，continues Eduardo da Costa in Global E-Commerce Strategies for Small Businesses，even those small businesses that are not necessarily geared to exporting can benefit from e-commerce。Presenting seven success stories of small businesses that have become international operators，da Costa， a visiting scholar at Harvard and president of two small businesses， offers business leaders a range of practical，valuable information on maximizing the wave of the future that’s easy to absorb and to use。
Da Costa，a visiting scholar at Harvard University，heads a Boston consulting firm and a business incubator。 Challenging a common assumption that the global economy is the province only of large corporations，he argues that the Internet has opened unprecedented business opportunities for smaller enterprises。He uses seven companies located variously in Ireland，Brazil，Singapore，Italy，Belgium，and the U.S。as examples to illustrate his claim。 He also statistically documents the role of small and medium-sized enterprises（SMEs） in creating jobs，contributing to regional economic growth，and spurring innovation。Da Costa then lays out the steps for setting up a global business。He covers the purchasing process and customer service， explains how to research business opportunities and markets， recommends ways to utilize the Internet and other information technology， and suggests solutions for overcoming the main obstacles to international trade faced by small companies。
目录
Preface
Acknowledgments
1 The Growing Worldwide Importance of Small Companies
A Common Misconception（or Size Isn’t Everything）
What Is a“Small Company”？
Genesis of the Small Company
Life Cycle
Entrepreneurship
Innovation
Job Creation and Economic Development
Lack of Technology and Other Problems in Small Companies
The International Market
Special Projects and
Trends
Programs for SMEs
2 The Information Industry and the Internet Economy
The Digital Revolution
Characterizing the Information Industry
Size and Landscape of the Information Industry
The Internet
Layers of the Internet Economy
Basic Internet Statistics
SMEs in the Internet Economy
Financial Markets and the New Economy
3 Electronic Commerce：Opportunities in the International
Market
Overview
Yet Another Set of Internet Statistics
The Four Steps in the Purchasing Process
Search
Ordering
Payment
Delivery
Business-to-Business Transactions
What’S Next？
4 Are We Ready?Main Obstacles to International Trade for
Small Companies
Introduction
Infrastructure and Logistics
People
Legal matters
Cultural Diversity
Capital
Government Policies
International Bodies and Their Roles
Trends
5 Case Studies：Successful Small Companies in the Global
Market
Introduction
Methodology
Gifts of Course：The Right Ingredients for Success（Belgium）
SmartPrice：The Culture of Haggling Becomes a Business
Kennys：Blending the Old and the New（Ireland）
Sunglasses2000：Expanding the Family Business on the
Internet（Italy）
FarEastFlora：Exploring the Customer~Passion for Orchids（Singapore）
ItradeMarket-Taking the Internet tO the B2B Trade in
Latin America（United States）
PEOPLink：An NGO of Global Reach（United States）
6 “Can I Do It Too？”Prerequisites for Success and Some Common Pitfalls
7 Setting Up a Global Small Business：A Checklist of Action Steps
8 What Net？A Better Word？
Notes
Index
