赢之道：跨国公司高管谈改革开放（英文）
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作者： 朱灵主编
出 版 社： 新世界出版社
出版时间： 2009-1-1字数：版次： 1页数： 288印刷时间：开本： 16开印次：纸张：I S B N ： 9787802289925包装： 平装编辑推荐
In the past 30 year reform and open policy process，some Multinational corporations entered the Chinese market one after another，some international economics and trade organization also successively participated in China's economic development，to accelerate the Chinese industrialization advancement，the impetus society to make the very big contribution prosperously. In this book，some Multinational corporations and international economics and trade organization's Gao Guan spoke freely about that their testimony and participates in the China's economic reforms processing the feeling becoming aware，shared them together with us to the Chinese market and the economic prospect understanding as well as the unique development strategy.
内容简介
Since China embraced the epic reform and opening-up policiesin 1978，foreign companies have flocked to this market with the greatest potential in the world.Some came to manufacture，either on their own or in the form of joint ventures with domestic enterprises：others came to sell their products，and，in some cases，helped create markets that did not exist before. Each of them has madea great contribution in one way or another to the country's economic growth.
Executives from some of the world's largest companies and international organizations were generous enough to share with us their fascinating stories of working and winning in China，which resulted in thisbook offering an exciting and informative reading experience.
目录
3M
AHEAD OF THE CURVE
ACCA
TOTAL ACCOUNTABILIY
adidas
IN SHAPE
AIRBUS
SOARING SALEs
AmCham-China
BASF
GOOD CHEMISTRY
Carrefour
FRENCH CONNECTION
CATERPILLAR
DIGGING IN
CISCO
REACHING OUT
Deloitte Touche Tohmatsu
NUMBER CRUNCHING
EU
THRIVING PARTNERSHIP
FUJIFILM
CHINA FOCUS
GE
RISING TOGETHER
GOODYEAR
SILENT RUNNING
HILL & KNOWLTON
BUILDING RELATIONS
HP
BREAKING GROUND
InBev
BREWING PROFITS
Marriott
ROOM WITH A VIEW
McDonald's
MC GROWING
Mercedes-Benz
BIG BENZ
MICHELIN
GREEN WHEELS
NOKIA
NOKIA RECHARGES
P&G
MASS APPEAL
ROHM AND HAAS
THE RIGHT PLACE
Schneider Electric
PLUGGED IN
Shell
MEETING IN THE MIDDLE
Siemens
PowEPING CHINA
South Korea Chamber of Commerce
GROWING TOGETHER
TOSHIBA
GROWING WITH CHINA
Volkswagen
IN EARLY, ON TOP
The World Bank
INVESTMENT RLTURNS
