商务英语口语与写作（配有电子教案）
点此进入淘宝搜索页搜索分類: 图书,外语 ,行业/职业英语,商务英语,
作者： 张启途 主编
出 版 社： 国防工业出版社
出版时间： 2009-1-1字数：版次： 1页数： 220印刷时间：开本： 16开印次：纸张：I S B N ： 9787118060270包装： 平装内容简介
全书共分11单元，涉及整个贸易流程中最重要的内容，分别为商务英语交际，建立业务关系，询盘及回复，报盘、还盘和接受，合同，价格和佣金，付款，装运，包装，保险，申诉与索赔。每个单元又分为案例背景、口语对话、函电写作、深化阅读、仿真实训、综合练习等模块。该书整合商务英语口语、商务英语写作两大基本商务交际课程，突出工学结合、任务驱动教学要求，结合仿真商务案例，就一个业务内容从两个不同角度训练学生的说和写两种不同商务交际能力。编者总结多年成功互联网贸易经验和教学经验，通过真实工作案例，组织教材编写，教材语言通俗易懂，内容新颖、实用(如需电子教案，请发邮件至Lyzhang@ndip.cn索取)。
本书可供本科及高职高专院校商务英语专业、经贸专业、电子商务专业学生及相关专业学生、商贸行业培训学生及贸易从业人员、自学者使用。
目录
Unit 1 Business English Communication
Section 1 Business English Speaking
1.Brief Introduction to Business English Speaking
2.How to Practice Spoken English?
Section 2 Business English Letter Writing
1.The Structure and Layout of Business English Letters
2.The Principles of Business English Letter Writing
Section 3 Modem Communication Tools
1.E-mail
2.Online Chatting Tool: TradeManager
Translation of Sections
Real Practice
Exercises
Unit 2 Establishing Business Relationships
Background
Section I Speaking: Invitation to Canton Fair
Section 2 Writing
1.Establishing Business Relationships
2.Sales Promotion
Translation of Sections
Reading: Establish Relations through Alibaba.corn
Real Practice
Exercises
Unit 3 Inquiries and Replies
Background
Section 1 Speaking: Inquiry for QQ Kite
Section 2 Writing
1.General Inquiry
2.Specific Inquiry
Translation of Sections
Reading: Inquiry and Response Letters of Garlic
Real Practice
Exercises
Unit 4 Offers, Counter-offers and Acceptance
Background
Section 1 Speaking: Bargaining
Section 2 Writing
1.Offer
2.Counter Offer
3.Counter-counter Offer
4.Acceptance and Order
Translation of Sections
Reading: Firm Offer and Counter Offer for Ladies' Pajamas
Real Practice
Exercises
Unit 5 Contracts
Background
Section 1 Speaking: Signing the Contract
Section 2 Writing
1.Drafting the Contract
2.Response to Drafting the Contract
Section 3 Specimen Contract
Translation of Sections
Reading: Performance of Contract--Shipment
Real Practice
Exercises
Unit 6 Price and Commission
Background
Section 1 Speaking: Price Negotiation
Section 2 Writing
1.Price Inquiry
2.Asking for Commission
Translation of Sections
Reading: Asking for a Discount
Real Practice
Exercises
Unit 7 Payment
Background
Section 1 Speaking: Payment Negotiation
Section 2 Writing
1.Urging Establishment of L/C
2.Amendments of L/C
Translation of Sections
Reading: Asking for Extension of L/C
Real Practice
Exercises
Unit 8 Shipment
Background
Section 1 Speaking: Talking about Shipment
Section 2 Writing
1.Mode of Transportation
2.Date of Delivery
Translation of Sections
Reading: Asking to Allow Partial Shipment
Real Practice
Exercises
Unit 9 Packing
Background
Section 1 Speaking: Packing of Silk Garment
Section 2 Writing
1.Ways of Packing
2.Packing of Garlic Powder
Translation of Sections
Reading: Packing Fragile Goods
Real Practice
Exercises
Unit 10 Insurance
Background
Section 1 Speaking: Talking about Insurance
Section 2 Writing
1.Asking to Cover FPA
2.Cover All Risks and War Risks
Translation of Sections
Reading: Amendment of Insurance Term in the L/C
Real Practice
Exercises
Unit 11 Complaints and Claims
Background
Section 1 Speaking: Claim for Short Weight
Section 2 Writing
1.Claims for Inferior Quality
2.Claims for Short Delivery
Translation of Sections
Reading: Claims for Improper Packing
Real Practice
Exercises
Appendixes
Appendix Ⅰ Key to Exercises
Appendix Ⅱ Classified Expressions of Business English
References
