商务英语选读
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作者： 罗虹，陆志兴编著
出 版 社： 武汉大学出版社
出版时间： 2009-1-1字数：版次： 2页数： 285印刷时间：开本： 16开印次：纸张：I S B N ： 9787307067721包装： 平装编辑推荐
高等院校商务专业系列教材，21世纪商务人士必备工具书，内容涵盖当今国际商务最新观点、最新动态，帮助您迎接新世纪国际商务业态的新挑战。
内容简介
为了适应国际经济形势的变化和满足我国外贸教育发展的需求，此次编者对《商务英语选读》进行了全面的修订和补充，使内容和质量更为充实和完善。本书修订注重结合英语经贸专业类学生的特点，在编写设计上重点突出国际商务活动相关的内容，增加专业术语和知识。同时，强调对学生英语基本技能的培养和训练，努力提高学生实际运用英语的能力，培养全面发展复合型国际商务人才。
目录
Chapter 1 Cross Culture of Business
Section I
Text A Aspects of Culture ( I )
Reading Passage 1, Passage 2
Section II
Text B Aspects of Culture ( II )
Reading Passage 3, Passage 4
Reading Skill Prereading
Chapter 2 Business Etiquette
Section I
Text A Everyday Etiquette for Office Life
Reading Passage 1, Passage 2
Section II
Text B Handshakes
Reading Passage 3, Passage 4
Reading Skill Speed Reading
Chapter 3 Insurance
Section I
Text A Insurance and Its Functions
Reading Passage 1, Passage 2
Section lI
Text B Types of Insurance Coverage
Reading Passage 3, Passage 4
Reading Skill Skimming
Chapter 4 Global Corporations
Section I
Text A Multinationals
Reading Passage 1, Passage 2
Section II
Text B The Ups and Downs of Sanyo
Reading Passage 3, Passage 4
Reading Skill Scanning
Chapter 5 Successful Businessmen
Section I
Text A Inspiration and Hard Work Made Me an Entrepreneur
Reading Passage 1, Passage 2
Section H
Text B Malcolm McLean
Reading Passage 3, Passage 4
Reading Skill Context Clues
Chapter 6 Economy and Business
Section I
Text A Big-Thinking Chinese HDTV Maker Looks to the U.S. Market
Reading Passage 1, Passage 2
Section lI
Text B Pepsi Gets Street Smart
Reading Passage 3, Passage 4
Reading Skill Main Idea
Chapter 7 Advertisements
Section I
Text A The Advertising Standards Authority:An Advertising Watchdog
Reading Passage 1, Passage 2
Section lI
Text B Advertising
Reading Passage 3, Passage 4
Reading Skill Stems and Affixes
Chapter 8 Internet and E-commerce
Section I
Text A Surfing to Success
Reading Passage 1, Passage 2
Section II
Text B Getting World onto Intemet Train
Reading Passage 3, Passage 4
Reading Skill Paragraph Analysis: Reading for Full Understanding
Keys to Exercises
Vocabulary
References
