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　　分類: 图书,外语 ,大学英语 ,大学专业英语教材,

作者： 戴贤远主编

出 版 社： 北京大学出版社

出版时间： 2009-2-1字数：版次： 4页数： 270印刷时间：开本： 16开印次： 15纸张：I S B N ： 9787301149416包装： 平装内容简介

英语是经济管理领域里各个专业的重要工具，在网络时代里，更是如此。学习专业英语时，一定要告别公共英语学习的各种课本，专攻专业书籍。阅读专业书籍是学生到达自如英语境地之前的最后一个艰难台阶。

《经济管理专业英语（第四版）》的课文分为14个部分，每部分都配选了阅读材料，并附有学习提示（suggestions for Further Study）和思考题。

全书课文内容涉及微观经济学、宏观经济学、决策统计分析、管理信息系统、运营管理学、市场营销学、财务管理、组织行为学、财务会计、货币银行学、战略管理学、国际经济学、国际市场营销学和国际商业学。

本书的学习提示部分十分实用，考虑了专业英语的教学以及未来的应用，内容包括学习方法概说、新单词记忆、读、听、写、说、写作精要、语感、业务信函、注释格式、参考文献格式、个人简历格式、便笺格式以及翻译要则。

《经济管理专业英语（第四版）》在全书14个部分里，随课文内容和学习提示设计了思考题，目的是把经济管理专业英语的教学引向深处。各部分的思考题均分为两组，一组是针对专业学习的，让学生去寻找专业理论深处的答案；另一组是针对英语学习的，引导学生跟随书中的学习提示，讨论英语学习深处的内容。

《经济管理专业英语（第四版）》展示了一个成熟的和广义的经济管理专业英语教学体系，并引导教学融入现实世界。

目录

PART ONE MICROECONOMICS

The Concept of Utility

How Markets Function

PART TWO MACROECONOMICS

Outlays and Components of Demand

Maeroeconomic Policy

PART THREE STATISTICAL ANALYSIS FOR DECISION MAKING

Why Sample

Basic Concepts of Hypothesis Testing

PART FOUR MANAGEMENT INFORMATION SYSTEM

Hotel Computer Applications

Word Processing

PART FIVE OPERATIONS MANAGEMENT

Order Processing

Bring Design into the Business

PART SIX MARKETING

Pulling and Pushing Marketing Strategies in a Market-Oriented System

The Many Faces of Personal Selling

PART SEVEN MANAGERIAL FINANCE

Motives for Using Debt

Trade Credit

PART EIGHT ORGANIZATIONAL BEHAVIOR

What Is OBM?

Areas of Application

PART NINE FINANCIAL ACCOUNTING

Elements of the Accounting Model

Accounting Reports

PART TEN MONEY AND BANKING

Sources and Uses of Bank Funds

Instruments of the Capital Market

PART ELEVEN STRATEGIC MANAGEMENT

Company Goals：Survival, Growth, Profitability

Strategic Considerations for Multinational Firms

PART TWELVE INTERNATIONAL ECONOMICS

Free Markets and Growth

New-World Realities and Competitiveness

PART THIRTEEN INTERNATIONAL MARKETING

Advertising Abroad-Creative Challenges

Evaluating Alternatives for International Operations

PART FOURTEEN INTERNATIONAL BUSINESS

The International Rules of Commercial Policy

Foreign Direct Investment

APPENDIX A READINGS IN ECONOMICS AND MANAGEMENT

The Objectives of Firms in Economics

The Maximizing Principle in Economics

An Introduction to the Theory of Economic Growth

Taxation in Western Economics

Application of Probability Concepts in Decision Making

The Learning Organization

The Goal of Financial Management

Global Advertising Regulations

Financial Intermediation: Assets and Liabilities Management in a Profit-Seeking Environment

Qualitative Characteristics of Accounting Information

The Rise of China's Joint Ventures in an Interdependent Global Economy

History of the International Monetary System

International Banking

Trade Policy in Developing Countries

APPENDIX B WORDS, PHRASES, AND TYPICAL EXPRESSIONS

APPENDIX C SAMPLES OF GOOD SENTENCES

APPENDIX D BUSINESS LETTERS

APPENDIX E SAMPLES OF FOOTNOTES

APPENDIX F SAMPLES OF BIBLIOGRAPHIES

APPENDIX G RESUMtE

APPENDIX H MEMORANDUM

APPENDIX I TRANSLATION

 

 

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