“The One Page Business Plan：The Fastest, Easiest Way to Write a Business Plan“一页纸搞定商业计划的快速、简易方法

作者： 本社 编

出 版 社：

出版时间： 2008-12-1字数：版次： 1页数： 92印刷时间：开本： 大16开印次： 1纸张：I S B N ： 9781906465315包装： 平装编辑推荐

作者简介：

Jim Horan is an experiencedFortune 500 executive, consultant,author and speaker. Currently he is CEO of The One Page Business Plan Company, a company he foundedin 1990 after 20 years in senior financial positions. His company, with over 400 senior consultants,has helped start and grow over 250,000 businessesand 5,000 non-profits around the world. The companyis known for its innovative planning and performancemanagement software and consulting services. Notablelarge clients include Oracle, Disney, Herman Millerand Morgan Stanley. Jim speaks to audiences acrossthe country, helping leaders systematically make theirbusinesses more profitable. This edition has been revisedand updated for UK entrepreneurs.

目录

Author's Note

How to Use This Book

How to Use the CD

1Introduction

The One Page Business Plan

Uses of the One Page Business Plan

The Power and Magic of Writing

Modelling the New Idea

Why the One Page Business PlanWorks

Building a Business Is a Journey

2The Vision Statement

Brainstorm Exercise: Creating the Company You Want

Interview Exercise

Focus Exercise: Crafting Your Vision Statement

Examples of Vision Statements that Work

Feedback Exercise

Summarise

3The Mission Statement

Brainstorm Exercise: What's in it for the customer and you?

Interview Exercise

Focus Exercise: Crafting Your Mission Statement

Examples of Mission Statements

Feedback Exercise

Summarise

4The Objectives

Brainstorm Exercise: What accomplishments would you like to celebrate?

Brainstorm Exercise: Where does success come from? What will it look like?

Focus Exercise: What targets will you aim for?

Focus Exercise: What does this business need to accomplish?

Focus Exercise: Crafting Meaningful Objectives

Examples of Objectives

Summarise

5The Strategies

Brainstorm Exercise: Key Elements to Building Your Business

Decide Which Strategies are Appropriate for Your Business

Research Exercise: Opportunities and Threats

Focus Exercise: Who are your customers? How will you promote and sell to them

Brainstorm Exercise: What's working in your company?

Focus Exercise: Critical Issues Examination

Focus Exercise: How do we get from here to there?

Focus Exercise: Crafting Meaningful Strategies

Examples of Strategies

Summarise

6The Plans

Brainstorm Exercise: Business-Building Projects

Focus Exercise: Integrating Objectives, Strategies, and Plans

Focus Exercise: Crafting Meaningful Plans

Examples of Plans

Summarise

7You Did It!

Polishing Checklist

Putting the Plan into Action

One Page Business Plan@ Samples