Crossing the Chasm跨越鸿沟
分類: 图书,进口原版书,经管与理财 Business & Investing ,
作者： Geoffrey A. Moore著
出 版 社： 音像供货
出版时间： 2006-7-1字数：版次： 1页数： 227印刷时间：开本： 大32开印次： 1纸张：I S B N ： 9780060517120包装： 平装编辑推荐
作者简介：
Formerly a partner with Regis McKenna Inc., Geoffrey A. Moore is now president of his own firm, Geoffrey Moore Consulting, and founder of The Chasm Group. He has consulted with over 30 high tech corporations, including Hewlett-Packard, Apple, AT&T, Oracle, IBM, and Samsung. Moore is also the author of Inside the Tornado ) which details market dynamics of hypergrowth, and explains how to pool resources, gain supporters during pre-tornado phase, then how to unleash them once the tornado hits. He holds a degree in literature from Stanford University and the University of Washington. Moore is a frequent speaker at industry conferences and trade shows and also lectures at business schools, where Crossing the Chasm is often a required textbook. He lives with his wife Marie in Palo Alto, California. --This text refers to an out of print or unavailable edition of this title.
内容简介
Moore provides an invaluable service to high-tech entrepreneurs and investors: he has identified the weak link in the marketing chain which makes the success of such ventures so unpredictable, and he outlines proven, specific techniques to address this challenge. At a time when the high-tech community in the U.S. cedes much of its once-held manufacturing advantage to the Far East and elsewhere, it is critical that these U.S. enterprises must retain superior marketing as a competitive advantage. Crossing the Chasm provides critical information for achieving this end.
目录
AUTHOR'S NOTE
PREFACE TO THE REVISED EDITION
FOREWORD
ACKNOWLEDGMENTS
PART Ⅰ Discovering the Chasm
INTRODUCTION
If Bill Gates Can Be a Billionaire
1 High-Tech Marketing Illusion
2 High-Tech Marketing Enlightenment
PART Ⅱ Crossing the Chasm
3 The D-DayAnalogy
4 Target the Point of Attack
5 Assemble the Invasion Force