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　　分類: 图书,进口原版书,经管与理财 Business & Investing ,

作者： Mark Penn著

出 版 社： 艺洲

出版时间： 2009-6-1字数：版次： 1页数： 608印刷时间：开本： 32开印次： 1纸张：I S B N ： 9780446536431包装： 平装内容简介

From "Soccer Moms," the legendary swing voters of the mid-1990s, to "Late-Breaking Gays" such as former Gov. Games McGreevey (out at age 47), Burson-Marsteller CEO (and campaign adviser to Sen. Hillary Clinton) Penn delves into the ever-splintering societal subsets with which Americans are increasingly identifying, and what they mean. For instance, because of "Extreme Commuters," people who travel more than 90 minutes each way to work, carmakers must come up with ever more luxury seat features, and "fast food restaurants are coming out with whole meals that fit in cup holders." In a chapter titled "Archery Moms?", Penn reports on the "Niching of Sports": much to the consternation of Major League Baseball, "we don't like sports less, we just like little sports more." The net result of all this "niching" is "greater individual satisfaction"; as Penn notes, "not one of the fastest-growing sports in America... depends substantially on teamwork." Penn draws similar lessons in areas of business, culture, technology, diet, politics and education (among other areas), reporting on 70 groups ("Impressionable Elites," "Caffeine Crazies," "Neglected Dads," "Unisexuals," "America's Home-Schooled") while remaining energetic and entertaining throughout. Culture buffs, retailers and especially businesspeople for whom "small is the new big" will value this exercise in nano-sociology.

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to the Hardcover edition.

目录

Introduction

1. Love, Sex,and Relationships

Sex-Ratio Singles

Cougars

Office Romancers

Commuter Couples

[nternet Marrieds

2. Work Life

Working Retired

Extreme Commuters

Stag-at-Home Workers

Wordy Women

Ardent Amazons

3. Race and Religion

Stained Glass Ceiling Breakers

Pro-Semites

Interracial Families

Protestant Hispanics

Moderate Muslims

4. Health and Wellness

Sun-Haters

3D-Winkers

Southpaws Unbound

DIY Doctors

Hard-of-Hearers

5. Family Life

Old New Dads

Pet Parents

Pampering Parents

Late-Breaking Gays

Dutiful Sons

6. Politics

Impressionable Elites

Swing Is Still King

Militant IIIegals

Christian Zionists

Newly Released Ex-Cons

7. Teens

8. Food, Drink, and Diet

9. Lifestyle

10. Money and Class

11. Looks and Fashion

12. Technology

13. Leisure and Entertainment

14. education

15. international

conclusion

Acknowledgments

Sources

Index

 

 

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