商务英语应用文写作
点此进入淘宝搜索页搜索分類: 图书,外语 ,行业/职业英语,商务英语,
作者： 何维湘 编著
出 版 社： 中山大学出版社
出版时间： 1997-8-1字数：版次： 1页数： 292印刷时间：开本： 大32开印次：纸张：I S B N ： 9787306012401包装： 平装内容简介
本书是一本商务英语写作的参考指导书。主要根据英美出版的教材和书刊，介绍各类商务英语应用文的撰写方法，并配以实例和练习。全书共有九个单元，内容包括：绪论（商务写作的特点、基本写作技巧），业务信函（格式、结构、信封的写法），业务信函的策略，求职函和履历，个人业务信函，其他形式应用文，电报，电传和合同。本书可作为大专院校商务英语应用文写作课教材，也可供大学生、研究生、外资合资企业和涉外单位工作人员自学和参考。
目录
Chapter One Introduction
Section 1 Common Characteristics of Effective Business Writing
Section 2 Basic Writing Skills
Chapter Two Business Letters
Section 1 Business Letter Formats
Section 2 Structural Parts of Business Letters
Section 3 Addressing the Envelope
Chapter Three Strategies for Business Correspondence
Section 1 Direct Pattern Outline for Good or Neutral News Letters
Section 2 Indirect Pattern Outline for Bad News Letters
Section 3 Persuasive Letters
Chapter Four Types of Business Letters
Section 1 Letters of Requests, Inquiries and Replies
Section 2 Status Inquiries
Section 3 Order Letters and Acknowledgement Letters.
Section 4 Payment and Shipment
Section 5 Letters of Complaint, Claim and Adjustment
Chapter Five Application Letters and Resumes
Section 1 Cover Letters
Section 2 Resumes
Chapter Six Personal Letters in Business
Section 1 Letters of Appreciation
Section 2 Letters of Congratulations
Section 3 Letters of Introduction
Section 4 Letters of Invitation
Section 5 Letters of Acceptance
Section 6 Letters of Declination
Section 7 Letters of Sympathy
Section 8 Letters of Apology
Section 9 Letters of Recommendation
Chapter Seven Other Forms of Business Communication.
Section 1 Memorandums
Section 2 Social Invitations
Section 3 Notes
Section 4 Notices
Section 5 Agenda
Section 6 Minutes
Section 7 Reports and Proposals
Section 8 Job Description
Chapter Eight Telegram, Telex and Fax
Section 1 Telegram
Section 3 The Fax
Section 4 E-mail
Chapter Nine Oontraet
