重游E神话The E Myth Revisited
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作者： Michael E. Gerber著
出 版 社： Oversea Publishing House
出版时间： 1995-3-1字数：版次： 1页数： 268印刷时间：开本： 16开印次： 1纸张：I S B N ： 9780887307287包装： 平装内容简介
In this first new and totally revised edition of the over two million copy bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business -- from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether it is a franchise or not. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.
作者简介
Michael E. Gerber is the founder and CEO ofE-Myth Worldwide, based in Santa Rosa, California. He is also the bestselling author of The E-Myth Contractor, The Power Point, The E-Myth, The E-Myth Revisited, and The E-Myth Manager, as well as a highly sought-after speaker and small business revolutionary.
目录
Acknowledgments
Foreword
Introduction
Part Ⅰ: The E-Myth and American Small Business
Chapter 1. The Entrepreneurial Myth
Chapter 2. The Entrepreneur, the Manager, and the Technician
Chapter 3. Infancy: The Technician's Phase
Chapter 4. Adolescence: Getting Some Help
Chapter 5. Beyond the Comfort Zone
Chapter 6. Maturity and the Entrepreneurial Perspective
Part Ⅱ: The Turn-Key Revolution: A New View of Business
Chapter 7. The Turn-Key Revolution
Chapter 8. The Franchise Prototype
Chapter 9. Working On Your Business, Not In It
Part Ⅲ: Building a Small Business That Works!
Chapter 10. The Business Development Process
Chapter 11. Your Business Development Program
Chapter 12. Your Primary Aim
Chapter 13. Your Strategic Objective
Chapter 14. Your Organizational Strategy
Chapter 15. Your Management Strategy
Chapter 16. Your People Strategy
Chapter 17. Your Marketing Strategy
Chapter 18. Your Systems Strategy
Chapter 19. A Letter to Sarah
Epilogue: Bringing the Dream Back to American Small Business
Afterword: Taking the First Step
