工商管理英语教程
点此进入淘宝搜索页搜索分類: 图书,外语 ,行业/职业英语,商务英语,
作者： 张初愚主编
出 版 社： 西安交通大学出版社
出版时间： 2009-5-1字数：版次： 2页数： 339印刷时间：开本： 16开印次：纸张：I S B N ： 9787560530888包装： 平装内容简介
本书修订仍保留了原有特色：
1.选材新。本书百分之八十的内容选自最近新出的英语原版著作。
2.以工商管理为中心内容，选材全面。包括了企业管理的一般理论，比如经理的作用，计划，组织，领导，控制以及经济学十大原理。包括了对企业职能部强门具体业务的描述。比如市场营销，人力资源管理，广告，批发，零售等。为了增强实际应用性，编排了商业宣讲，和企业招聘面试两个单元，以方便学生演练提高实际技能。
3.内容丰富。每单元有正课文一篇，副课文一篇，理论与实例并茂，以利于学生既能严谨细致地学习，又能有充足的材料浏览，拓宽视野。
4.练习类型多样，形式活泼。听，说，填，选，翻译，写作，难易兼顾。以供根据不同情况选择使用，帮助学生掌握并巩固所学内容。
5.主要部分选材水平适中，深入浅出，避免了晦涩艰深。本书重点不是放在加强学生钻研高深理论的能力上，而是帮助学生建立坚实的工商管理专业基础，并掌握用英语表达专业内容的技能。
目录
Unit 1 What is a Manager?
Additional reading What is Management?
Unit 2 Levels of Management
Additional reading What It Takes to Be a Great Manager
Unit 3 Management-a Dynamic Process
Additional reading A Chaging Workforce:Older and More Diverse
Unit 4 Ten Principles of Economics (Part Ⅰ)
Additional reading Supply and Demand
Unit 5 Ten Principles of Economics(Part Ⅱ)
Additional reading National Income Accounts
Unit 6 Planning
Additional reading Overview of Goals and Plans
Unit 7 Organizing
Additional reading Departmentlization
Unit 8 Leading(Part Ⅰ)
Additional reading reading Leading(Part Ⅱ)
Unit 9 The Basic Structure and Objectives of the Control Process
Additional reading Budget and financial Controls
Unit 10 The Business Presentation
Additional reading Types of Presentations and Five Propositions about Presentations
Unit 11 Forms of Business Enterprise
Additional reading Categorize a Company by Industry Sector
Unit 12 The Role of Services in an Economy
Additional reading Management Challenges
Unit 13 The World of Retailing
Additional reading Developing a Retail Strategy
Unit 14 The Role of Marketing Research in Decision Making
Additional reading The Nature of Marketing
Unit 15 Human Resource Management and Competitive Advantage
Additional reading The Industrial Relations System
Unit 16 Entrepreneurs:The Energizers of Small business
Additional reading Characteristics of Entrepreneurs
Unit 17 Business Ethics
Additional reading Manifestations of Ethical Dilemmas
Unit 18 The Job Interview
Additional reading Preparing Your Resume
Appendix Ⅰ Reference Translation of the Main Texts
Appendix Ⅱ Key to the Exercises
Appendix Ⅲ Tapescripts
Appendix Ⅳ Glossary
