通信运营与管理专业英语教程(21世纪高职高专电子信息类规划教材)(21世纪高职高专电子信息类规划教材)
点此进入淘宝搜索页搜索分類: 图书,英语与其他外语,高职高专英语,
品牌: 李学军
基本信息·出版社：人民邮电出版社
·页码：224 页
·出版日期：2008年
·ISBN：7115178739/9787115178732
·条形码：9787115178732
·包装版本：1版
·装帧：平装
·开本：16
·正文语种：英语
·丛书名：21世纪高职高专电子信息类规划教材
产品信息有问题吗？请帮我们更新产品信息。
内容简介本书不同于传统的通信专业英语，针对职业特点，降低了难度，紧扣“即学即用”，突出口语的重要性。本书首先安排了3个准备单元，收录专业常用的词汇、表达和简短的职业会话；正文12个单元中，前10个单元按照通信行业的业务分类讲述和训练，后两个单元选择宽带和移动语音业务进行强化训练；最后给出了12篇阅读材料，这些材料主要包括：中国通信行业和通信公司简介，教材正文未涉及的、尚未或较少在我国通信行业出现的业务介绍，与外国客户交流的技巧和知识，用户协议。为方便老师教学，在人民邮电出版社网站上还配有课文的参考译文，供教师下载。本书适用于通信运行专业学生、电信营业员、电信业务营销员、通信终端销售和移动营业员作为教材或培训教材使用。
目录
Preparatory Unit 1 Useful Words and Phrases in Telecommunication Industry1
Preparatory Unit 2 Useful Expressions in Telecommunication Industry7
Preparatory Unit 3 Frequently Used Dialogues in Common Telecommunication Services17
Unit 1 Telecommunication and Voice Communication(通信和语音业务)24
Part1 Background Reading: Telecommunication and Voice Communication(语音业务的理论介绍)24
Part2 Remember and Practice: Verizon Freedom Essentials(美国Verizon公司的语音业务)26
Part3 Useful Information: What is Telemarketing?(什么是电话销售)29
Exercises30
Unit 2 Mobile Phone and Applications(I)(移动语音业务I)33
Part1 Background Reading: Mobile Phone and Applications(I)(移动语音业务I)33
Part2 Remember and Practice: AT&T Wireless Plans(AT&T无线套餐)39
Part3 Useful Information: A Brief History of Cell Phones(移动电话简史)43
Exercises44
Unit 3 Mobile Phone and Applications(II)(移动语音业务II)47
Part1 Background Reading: Mobile Phone and Applications(II)(移动语音业务II)47
Part2 Remember and Practice: Cell Phone Tones and Graphics(移动电话铃声和图片)52
Part3 Useful Information: Choosing a Mobile Phone Network(移动电话网络的选择)58
Exercises59
Unit 4 Personal Handy-phone System(小灵通)66
Part1 Background Reading: Personal Handy-phone System(小灵通业务的理论介绍)66
Part2 Remember and Practice: PHS Basic Services(小灵通业务具体操作指南)69
Part3 Useful Information: 7 Tips to Make Your Telemarketing Appointment-Making Presentation More Clear(7条决窍使电话销售表达更清晰)72
Exercises73
Unit 5 SMS(短信息服务)83
Part1 Background Reading: SMS(短信服务的理论介绍)83
Part2 Remember and Practice: Google SMS(Google公司的短信辅助查询服务)87
Part3 Useful Information: Tips for Doing Telephone Sales(电话销售要领)88
Exercises90
Unit 6 Broadband Internet Access(宽带业务)96
Part1 Background Reading: Broadband(宽带业务的理论介绍)96
Part2 Remember and Practice: Verizon FiOS Internet(Verizon公司的光纤宽带业务)100
Part3 Useful Information: Telemarketing: What would They Think and Response?(电话销售：客户是如何考虑和反应的？)104
Exercises105
Unit 7 Mobile Broadband(掌上宽带)108
Part1 Background Reading: Mobile Broadband and GPRS(掌上宽带和GPRS)108
Part2 Remember and Practice: Everything about GPRS(GPRS百科)110
Part3 Useful Information: What is WAP(什么是WAP)114
Exercises116
Unit 8 Telephone Cards(电话卡)118
Part1 Background Reading: Telephone Cards in General(初识电话卡)118
Part2 Remember and Practice: Hidden Dragon Phone Card-A Prepaid Phone Card(藏龙卡——一种预付费电话卡)121
Part3 Useful Information: How to Use Phone Cards in China(在中国如何使用电话卡)124
Exercises125
Unit 9 Trunk Communication(集群通信)127
Part1 Background Reading: A Little Trunking Theory(集群通信理论)127
Part2 Remember and Practice: Walkie Talkies(对讲机)129
Part3 Useful Information: Trunking Benefits(集群通信的优势)134
Exercises 135
Unit 10 Brief introductions to Other Services of Telecom Companies(其他业务)137
Part1 Background Reading: Intelligent Network(智能网)137
Part2 Remember and Practice: Other Services(其他业务)139
Part3 Useful Information: Getting to Know Cross Cultural Negotiation(文化融合初识)142
Exercises143
Unit 11 Practice：FAQ on Broadband of AOL(美国AOL宽带安装)146
Exercises154
Unit 12 Practice：THINK! Advice-Mobile Phones(手机使用须知)155
Exercises157
Reading Materials158
Passage 1 Communications in the People‘s Republic of China(国内通信概况)158
Passage 2 China Telecom(中国电信)161
Passage 3 China Mobile(中国移动)163
Passage 4 China-The 3G Opportunity(I)(3G之于中国I)165
Passage 5 China-The 3G Opportunity(II)(3G之于中国II)169
Passage 6 4G——the 4th Generation of Telecom System(I)(4G——第4代移动通信系统I)172
Passage 7 4G——the 4th Generation of Telecom System(II)(4G——第4代移动通信系统II)176
Passage 8 Cross Cultural Negotiation(文化融合)179
Passage 9 Cross Cultural Communication: Basic Tips(促进文化融合的技巧)182
Passage 10 Breaking the Barriers of Intercultural Communication(打破国际文化交流的壁垒)184
Passage 11 Summary of the Standard Agreement for Supply of the Optus Pre-Paid Mobile Service(Consumer/SMB)(I)(Optus预付费服务提供标准协议摘要(客户/中小型企业)I)186
Passage 12 Summary of the Standard Agreement for Supply of the Optus Pre-Paid Mobile Service(Consumer/SMB)(II)(Optus预付费服务提供标准协议摘要(客户/中小型企业)II)194
Appendix198
Vocabulary198
Reading Materials217
References224
……[看更多目录]
文摘插图:
