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　　分類: 图书,进口原版,Business & Investing 经管与理财,Management,
　　品牌: Schilling

基本信息·出版社：McGraw Hill Higher Education

·页码：312 页

·出版日期：2007年

·ISBN：0071259422

·条形码：9780071259422

·包装版本：2nd

·装帧：平装

·正文语种：英语

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内容简介"Strategic Management of Technological Innovation, 2e" by Melissa Schilling is the first comprehensive, rigorous and yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through the Primis Custom Case Database or from the Harvard Business School Case Database.

作者简介One of CWL HIll's studens at UW

目录

1. Introduction Part One: Industry Dynamics of Technological Innovation 2. Sources of Innovation 3. Types and Patterns of Innovation 4. Standards Battles and Design Dominance 5. Timing of Entry Part Two: Formulating Technological Innovation Strategy 6. Defining the Organization's Strategic Direction 7. Choosing Innovation Projects 8. Collaboration Strategies 9. Protecting Innovation Part Three: Implementing Technological Innovation Strategy 10. Organizing for Innovation 11. Managing the New Product Development Process 12. Managing New Product Development Teams 13. Crafting a Deployment Strategy

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