Entrepreneurship: Ideas in Action
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品牌: Cynthia L. Greene
基本信息·出版社：South-Western Educational Pub
·页码：416 页
·出版日期：2005年
·ISBN：0538441224/9780538441223
·条形码：9780538441223
·装帧：平装
·正文语种：英语
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内容简介ENTREPRENEURSHIP: IDEAS IN ACTION takes students step-by-step through the entire process of starting and running a business. Creating a business plan is covered extensively, and a business plan project is part of every chapter. Each chapter ends with a Case Study and a BPA, DECA, or FBLA Prep to help students prepare for competitive events. Highlights of real entrepreneurs' pitfalls present the realities of entrepreneurial challenges. Loaded with activities, updated computer applications, new Internet activities, and an enhanced Web site, this text helps students launch their business ideas.
作者简介Cynthia L. Greene taught business education at the high school level for 25 years. She taught in the Fulton County School System in Atlanta, Georgia, where she was a Cooperative Business Education Coordinator and chair of the business and career and technical education department. Cynthia has been active in the National Business Education Association (NBEA), serving on the Entrepreneurship Standards Committee as a writer and reviewer and as a writer for the Entrepreneurship Lesson Plans. She is the 2005-2006 President of NBEA.
