外贸英语函电(商务英语专业新世界全国高职高专院校规划教材)

分類: 图书,英语与其他外语,普及性英语学习,写作,
品牌: 徐美荣
基本信息·出版社:对外经济贸易大学出版社
·页码:182 页
·出版日期:2007年
·ISBN:9787810788380
·包装版本:第2版
·装帧:其他
·开本:16
·正文语种:中文
·丛书名:商务英语专业新世界全国高职高专院校规划教材
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内容简介本书突出教学内容的实用性和针对性,紧密结合我国外贸业务的实际,通过大量实例介绍国际商务英语书信的格式与结构、专业英语术语、常用业务词汇和短语以及有关业务的英语表达方式和句型结构,并编入合同及各种单证,通过大量的技能训练把基础英语技能和外贸英语知识有机地结合起来,使学生具备撰写国际商务英语书信的能力,以满足企业第一线对日常能处理商务信息的专门人才的要求。
目录
Chapter One Written Communication -- An Overview
Parts of a business letter
Form of a business letter
Envelopes addressing
Language and tone
Structuring communications
Skill Training & Exercises
Chapter Two Establishment of Business Relations
Sample Letters
Letter 1 Self-introduction
Letter 2 Transferring business relations
Letter 3 Request for establishment of business relations
Letter 4 The first touch
Letter 5 Credit inquiry
Letter 6 Favorable reply from the bank
Letter 7 Unfavorable reply from the bank
Useful Sentences on Establishing Business Relations
Skill Training & Exercises
Chapter Three Inquiries and Replies
Sample Letters
Letter 1 Requesting for catalogues and price lists
Letter 2 The first inquiry
Letter 3 General inquiry
Letter 4 Specific inquiry
Letter 5 Tabulated inquiry
Useful Sentences on Inquiries and Replies
Skill Training & Exercises
Chapter Four Making Quotations and Offers
Sample Letters
Letter 1 A reply to the general inquiry
Letter 2 A reply to the specific inquiry (Making a Firm Offer)
Letter 3 Asking for pro forma invoice
Letter 4 A tabulated quotation
Letter 5 Making free offers
Useful Sentences on Making Quotations and Offers
Skill Training & Exercises
Chapter Five Making Counteroffers and Declining Orders
Sample Letters
Letter 1 Making a counteroffer
Letter 2 A reply to the counteroffer
Letter 3 Acceptance of a counter counteroffer
Letter 4 Declining the counteroffer
Letter 5 Declining orders
Letter 6 Declining a duplicate order
Useful Sentences on Making Counteroffers and Declining Orders
Skill Training & Exercises
Chapter Six Acceptance and Orders
Sample Letters
Letter 1 An initial order
Letter 2 Acknowledgement of an order
Letter 3 Placing a repeat order (A tabulated repeat order)
Letter 4 Sending a S/C with counter-signature
Letter 5 A reply from the seller
Useful Sentences on Acceptance and Orders
Skill Training & Exercises
Chapter Seven Terms of Payment
Sample Letters
Letter 1 Asking for payment by term L/C
Letter 2 Asking for easier payment
Letter 3 Declining term L/C
Letter 4 Asking for payment by D/A
Letter 5 Declining D/A payment
Letter 6 Asking for direct payment by the buyer
Letter 7 Agreeing to, the proposal for direct payment
Useful Sentences on Terms of Payment
Skill Training & Exercises
Chapter Eight Letter of Credit
Sample Letters
Letter 1 Urging establishment of an L/C
Letter 2 Advising of the establishment of an L/C
Letter 3 Asking for extension of the L/C
Letter 4 Asking for amendment to the L/C
Letter 5 Asking for amendment to the L/C
Useful Sentences on Letter of Credit
Skill Training & Exercises
Chapter Nine Packing and Shipment
Sample Letters
Letter 1 Shipping marks
Letter 2 Shipping instruction
Letter 3 Shipping advice
Letter 4 Urging shipment
Letter 5 Asking for partial shipment
Letter 6 Inquiry for container shipping service
Useful Sentences on Packing and Shipment
Skill Training & Exercises
Chapter Ten Insurance
Sample Letters
Letter 1 Taking out an open policy
Letter 2 Effecting insurance for the buyer
Letter 3 Asking the recipient to cancel breakage risk
Letter 4 Insurance company writes to insurer
Letter 5 Asking to cover insurance
Letter 6 Arranging insurance
Useful Sentences on Insurance
Skill Training & Exercises
Chapter Eleven Complaints and Claims
Sample Letters
Letter 1 Complaint of improper packing
Letter 2 Settlement for improper packing
Letter 3 Complaint for delayed shipment
Letter 4 Settlement of the delay
Letter 5 Claim for short weight
Letter 6 Settlement of the claim
Letter 7 Declining the claim
Useful Sentences on Complaints and Claims
Skill Training & Exercises
Chapter Twelve Agency
Sample Letters
Letter 1 Applications for sole agency
Letter 2 Manufacturer’S reply
Letter 3 Offering to act as buying agents for importer
Letter 4 Manufacturer’S confirmation of agency terms
Specimen sole agency agreement
Useful Sentences on Agency
Skill Training&Exercises
Chapter Thirteen E-Marls
Skill Training & Exercises
Appendix 1 Contract合同
Appendix 2 SWIFT信用证
Appendix 3 Invoice and Certificate发票及单据
Appendix 4 Maritime Port海运港口
Appendix 5 Airport(Airdrome)世界主要航空港(站)(机场)
Appendix 6 Useful Phrases and Expressions
参考文献
……[看更多目录]