The E-Myth Physician： Why Most Medical Practices Don’t Work and What to Do About It 小创业神话
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作者： Michael E. Gerber著
出 版 社： 音像供货
出版时间： 2003-1-1字数：版次： 1页数： 120印刷时间：开本： 32开印次： 1纸张：I S B N ： 9780066214696包装： 精装内容简介
Gerber has had great success with his previous E-Myth books, and this is the sixth in the series. The E-Myth posits that, because most professional business owners are successful in their field, they assume they are going to be successful entrepreneurs as well, and this assumption often leads to failure. In doctors' harried world, time is at such a premium that the ability to work on their practice (Systems Thinking) is usually superseded by the need to continue working in their practice (Tactical Thinking). As a result, the practice suffers, with patients frustrated by waiting, a tense and impatient staff, and poor cash flow. The E-Myth teachings show the doctor how to regain control over her practice, not by trying to manage people better (which is impossible) but by creating a repeatable system that anyone can follow to success. By focusing and creating a sound business plan, the physician creates a supportive environment for himself, his staff, and his patients, which allows him to get back to what he does best--healing.
作者简介：
Michael E. Gerber is the founder and CEO ofE-Myth Worldwide, based in Santa Rosa, California. He is also the bestselling author of The E-Myth Contractor, The Power Point, The E-Myth, The E-Myth Revisited, and The E-Myth Manager, as well as a highly sought-after speaker and small business revolutionary.
目录
Preface
Introduction
CHAPTER 1The Story of Keith and Susan
CHAPTER 2On the Subject of Money
CHAPTER 3On the Subject of Planning
CHAPTER 4On the Subject of Management
CHAPTER 5On the Subject of People
CHAPTER 6On the Subject of Employee Doctors
CHAPTER 7On the Subject of Estimating
CHAPTER 8On the Subject of Patients
CHAPTER 9On the Subj ect of Growth
CHAPTER 10On the Subject of Change
CHAPTER 11On the Subject of Time
CHAPTER 12On the Subject ofWork
CHAPTER 13The Story of Dr．Sandy
CHAPTER 14On the Subject of Taking Action
Afterword
