商务英语写作教程
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作者： 李太志主编
出 版 社：
出版时间： 2009-6-1字数：版次： 1页数： 205印刷时间：开本： 16开印次：纸张：I S B N ： 9787811372540包装： 平装编辑推荐
体验商贸交流过程
锤炼商贸交流技能
培养商务写作意识
内容简介
本书的最大亮点是，运用当代国际商务英语写作的原则和方法，对充斥大量陈词滥调与冗词赘句的传统信函进行现代化升级改造（improvement），即去旧（删除那些老套迂腐的用语）换新、化繁（去掉那些冗词赘句和语义过虚的用词）为简，使其更加符合现当代商务英语写作标准与要求。
本书主要包括三大部分：商贸业务书面交流的体验感受、商贸英语交流技能的训练和商务英语写作修辞意识的研讨培养。由此可见，本书是集业务体验、技能训练与意识研讨为一体的非常实用的商务英语写作教材。
本书适用于从事国际商贸活动的白领阶层、经常用英语进行书面沟通的商务人士以及即将毕业并有志于从事国际商贸活动的大中专院校的学生，还可以作为想了解商务写作的其他人士的参考材料。
目录
1Layouts & Components of BE Letters
1.1 Laying Out Business English Letters
1.2 Understanding the Essential & Optional Components of BE Letters
1.3 Addressing an Envelope
2Asking to Establish Business Relations& Replies
2.1 Experience & Practice
2.2 Communicating & Writing Skills
2.3 Writers' Workshop : The Process of Writing
3Credit Enquiries & Replies
3.1 Experience & Practice
3.2 Communicating & Writing Skills
3.3 Writers' Workshop: Businesslike Poise & Formal Style
4Enquiries & Replies
4.1 Experience & Practice
4.2 Communicating & Writing Skills
4.3 Writers' Workshop: Opening & Closing a Letter
5Quotations, Offers & Counter-offers
5.1 Experience & Practice
5.2 Communicating & Writing Skills
5.3 Writers' Workshop : Proposition vs Counter- proposition ( 1 )
6Orders & Replies
6.1 Experience & Practice
6.2 Communicating & Writing Skills
6.3 Writers' Workshop: Textual Development of Letters (2)
7Payment & Replies
7.1 Experience & Practice
7.2 Communicating & Writing Skills
7.3 Writers' Workshop: Textual Development of Letters (3)
8Shipment & Replies
8.1 Experience & Practice
8.2 Communicating & Writing Skills
8.3 Writers' Workshop: Principles for BE Writing
9Packing & Replies
9.1 Experience & Practice
9.2 Communicating & Writing Skills
9.3 Writers'Workshop: Concreteness vs Abstractness
10Insurance & Replies
10.1 Experience & Practice
10.2 Communicating & Writing Skills
10.3 Writers' Workshop: Qualities of Effective Sentence Writing
11Claims & Adjustments
11.1 Experience & Practice
11.2 Communicating & Writing Skills
11.3 Writers' Workshop: Create an Appropriate Tone
12Agency
12.1 Experience & Practice
12.2 Communicating & Writing Skills
12.3 Writers' Workshop: Conciseness & Simplicity
13 Social Letters
14 Memorandums
15 Business Reports
Appendixes
References
