国际商务综合教程（英文版）（现代国际商务系列教材）
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作者： 周苹编著
出 版 社： 清华大学出版社有限公司
出版时间： 2009-6-1字数：版次： 1页数： 242印刷时间：开本： 16开印次：纸张：I S B N ： 9787811236484包装： 平装内容简介
全书分为14章，内容包括：国际商务环境、国际金融、贸易与投资、国际区域经济一体化、国际企业经营战略与联合、进出口贸易及生产运营管理、国际市场营销、国际企业财务管理、人力资源及国际物流。书的结构为：学习目的、正文、专栏、注释、练习及案例。配备课件与练习参考答案。
文字陈述将专业性与通俗性相结合，简明、易懂；该书既适于作为本科生和低年级研究生的专业英语教材，也可作为相关从业人员进修读本。
目录
Chapter 1 An Overview of International Business
1.1 What Is International Business?
1.2 Why Study International Business?
1.3 International Business Activity
1.3.1 Exporting and Importing
1.3.2 International Investments
1.3.3 Other Forms of International Business Activity
1.4 What Is Globalization
1.4.1 The Globalization of Markets
1.4.2 The Globalization of Production
1.5 The Contemporary Causes of Globalization
1.5.1 Strategic Imperatives
1.5.2 Environmental Change and Globalization
Chapter 2 The Social Environment of International Business
2.1 Economic Systems
2.1.1 Market Economy
2.1.2 Command Economy
2.1.3 Mixed Economy
2.2 Culture and International Business
2.2.1 What Is Culture'?
2.2.2 International Manager's Task in Cross-cultural Markets
2.2.3 The Elements of Culture
2.2.4 Analytical Approaches to Culture
2.2.5 Sources of Cultural Knowledge
2.3 Legal Systems Environment
2.3.1 Different Legal Systems
2.3.2 Contract Law
2.3.3 Property Rights
2.3.4 The Protection of Intellectual Property
2.4 The Political Environment
Chapter 3 International Trade and Investment Theory
3.1 Classical Country-Based Trade Theories
3.1.1 Mercantilism
3.1.2 The Theory of Absolute Advantage
3.1.3 The Theory of Comparative Advantage
3.1.4 Factor Proportions Trade Theory
3.1.5 The Leontief Paradox
3.2Modern Firm-Based Trade Theories
3.2.1 Country Similarity Theory
3.2.2 Product Life Cycle Theory
3.2.3 Economies of Scale and Imperfect Competition
3.3 The Competitive Advantage of Nations
3.4 International Investment Theories
3.4.1 Ownership Advantages
3.4.2 Internalization Theory
3.4.3 Eclectic Theory
3.5 Factors Influencing Foreign Direct Investment
Chapter 4 The World Trade Organization and Regional Economic Integratinn
4.1 The World Trade Organization
4.1.1 The WTO's Goals and Functions
4.1.2 Basic Agreements
4.1.3 Developing Countries
4.2 Regional Economic Integration
4.2.1 What Is Regional Economic Integration?
4.2.2 Forms of Regional Economic Integration
4.3 The Arguments about Economic Integration
4.3.1 The Case for Regional Integration
4.3.2 The Case against Regional Integration
……
Chapter 5 Foreign Exchange and International Financial Markets
Chapter 6 The Strategy and Structure of International Business
Chapter 7Entry Strategy and Strategic Alliances
Chapter 8 Import and Export Trade Operations
Chapter 9 International Operations Management
Chapter 10 International Marketing
Chapter 11 International Financial Management
Chapter 12 International Accounting
Chapter 13 International Human Resource Mangement
Chapter 14 International Logistics and Supply-Chain Management
