摘要：
世界经济全球化和新经济的兴起，正改变着我们的营销环境，影响着市场营销的方方面面，以营销创新为主题的新营销革命风暴在国内外掀起。市场营销观念从产品观念、生产观念、推销观念、营销观念到社会营销观念的逐步演进是基于当时的市场环境发展和变化的，每一种营销观念都深刻地烙上了那个时代的印记。
对世界来说，20世纪的结束宣告了工业文明之后一个信息时代和网络社会的到来。全球经济一体化、竞争 无国界化的崭新格局，正在引发着市场营销继工业社会诞生以来最深刻的变革。对中国来说，WTO终于在新世 纪露出新的曙光，这意味着国际市场营销竞争环境将发生战略性的重组，竞争国际化将进入专业营销人员的视 野。如何应对这一系列变化？我们必须首先从认识上做好准备。
參考答案:Abstract :
The globalization of the world economy and the rise of the new economy, we are changing marketing environment.affect every aspect of marketing, marketing innovation to the theme of the new marketing revolution stirred up a storm at home and abroad.Marketing from product concept, the concept of the production, marketing concepts,Marketing to the gradual evolution of the concept of social marketing is based on the prevailing market conditions and changes.Each marketing concepts are deeply imprinted with the seal of that era.To the world, the end of the 20th century after a declaration of industrial civilization and the Internet community, the arrival of the information age.Global economic integration, the new pattern of competition Without Borders,Marketing is triggered following the most profound changes since the dawn of industrial society.China, the WTO finally show a new dawn of the new century.This means that there will be competition in the international marketing strategic reorganizationprofessional sales staff will enter the international competition of vision.How to deal with these changes?We must begin to prepare understanding.
