第一：上海普通市民并不需要买车，买车者的家庭收入必须达到50，000-80，000以上，才能保持一辆车和一个家庭的基本必备开支。
第二：在买车时分为高中低三个群体，各自的需求又有所不同，
首先：共同点：在中国文化的影响下都注重面子问题。所以在大多数情况下外在的美观和名气的响亮要比内在的技术参数重要。
其次：不同点：根据不同的消费者群体的需要而不同。
低端消费群体希望车辆小，经济，但是功能越多越好，
中端消费群体希望车辆开起来有派头，安全舒适，名字叫的响亮，外形越豪华越好。
高端消费群体希望车辆的品牌有一定的附加值，好车能代表其身份。
最后给与厂商的建议是根据客户的需求进行产品分类，虽然厂商最终的目的是能够生产出性能优越，又经济实惠的汽车，但是对于目前的状况来说对于消费者需求而进行的分类才能最大限度的利用资源达才是致胜的关键。
因此厂商在对于低端的经济形车，可以采用经济和性能并重的策略来吸引消费者。对于中端的商务车来说可以采用大气的设计，豪华的外形，适当加大汽车的排量，以此满足商务客户的需求。对于高端的车来说可以用大量的广告，并适当的提高价格，来吸引高端客户。
參考答案:First: The Shanghai ordinary residents certainly do not need to buythe vehicle, buys che Zhe the household income to have to achieve 50,000-80, above 000, can maintain a vehicle and a family basic necessaryexpenditure.
Second: Is buying the vehicle hour to divide into the high school lowthree communities, respective demand also has differently,
First: Common ground: All pays great attention to the point ofhonor in under the Chinese culture influence. Therefore externalartistic and the fame resounding must be more important than in themajority situation the intrinsic technical parameter.
Next: Different spot: But is different according to the differentconsumer community's need.
The low end expense community hoped the vehicles are small, economy,but function more the better,
Center the end expense community hoped the vehicles start havethe manner, safe comfortable, the name is called resounding, thecontour more luxurious is better.
The high end expense community hoped the vehicles the brand has thecertain attachment value, good Che Neng represents its status.
Finally gives the merchant the suggestion is carries on the productclassification according to the customer demand, although the merchantfinal goal is can produce the performance to be superior, alsoeconomical automobile, but regarding the present condition saidcarries on the key regarding the consumer demand which theclassification can the maximum limit use resources reach is sendswins.
Therefore the merchant in regarding the low end economical shapevehicle, may use the strategy which the economy and the performancepays equal attention to attract the consumer. Regarding the center endcommercial vehicle said may use atmospheric the design, the luxuriouscontour, suitably enlarges the automobile the displacement, to thissatisfies the commercial customer the demand. Regarding the high endvehicle said may use the massive advertisements, and suitable enhancesthe price, attracts the high end customer.
