中国移动通信网络电视广告创意脚本
篇 名:《潜水篇》30秒
主 题:无论你身在何处,中国移动都能带给你意想不到的
镜号 景别 镜头运用 画 面内 容 时间 字幕 画外音
音效
1 全景 俯拍 平静的海面,漂荡着一艘豪华游艇。一妙龄女郎悠闲的倚在船舷
上,望着远处的海水。
2 近景 切换 女郎从茶几上拿起手机,修长的手指轻盈地拨着号码,凑近耳旁倾听
3 中景 切换 宁静神秘的海底世界,一男子在悠然的潜水,欣喜的观看着在身边游来游去的各式各样的海中生物。
4 特写 突然从男子腰间传出的手机呼叫声,打破了海底的宁静。
5 中景 电脑特技 周围的鱼儿都左顾右盼,嘴巴一张一翕,不停的吐着汽泡儿,好像在商量着什么似的。
6 近景 推 鱼儿都发现了男子腰间那一闪一闪的发光的银色物体
7 近景 拉 男子从腰间取下手机,按下免提功能键接听来电。
8 特写 电脑特技 鱼儿怒气冲冲地朝男子包抄过来,像离弦的箭一样从四面八方射向男子。
9 中景 切换 男子发现周围的鱼都朝他冲过来,吓得连忙把手机仍了
10 特写 手机中传来女郎娇滴滴的问候声。“喂!你在海底下还好吗?我
想你,快上来吧!” 喂!你在海底下还好吗?我想你,快上来吧!
11 近景 电脑特技 一条大鲨鱼用嘴接住手机,奋力跃出了水面,其它的鱼也相跟着纷纷跃出了水面。
12 大特写 切换 蔚蓝的海面上跃起一只银色的海豚,海豚在妙龄女郎面前摆了个优美的“S”型舞姿。 3 无论你身在何处中国移动都能带给意想不到的。
13 特写 淡出 舞姿定格,蓝底白纹的中国移动标志从舞姿中突现出来。
沟通从心开始中国移动通信
參考答案:the script of the Internet TV AD of China mobile
title: diving--30 second
mythos:China mobile brings you surprise wherever you are
panorama:high angle shot--quiet offing,floating a luxury houseboat,a young pretty lady leaning on the shipboard,watching the sea in distance
close shot:switch--the lady picks up the phone from the teapoy,dails with her beatiful fingers,and then put the phone close to her ear.
medium shot:switch--sea bottom,a diving man,enjoys watching the fishes around him
feature:the cellphone put on his waist rings
medium:computer stunt--the fishes around him watch over like talking about something
close shot:push--fishes find the lighting staff put on his twaist
pull:the man takes out the phone and answer by loudspeaker
featuer: fishes all sudh to him and he is scared to throw the phone
feature:a lady voice from the phone:hi,how are you going in the seabottom,I miss you,come up!
close shot: a shark catches the phone and jumps out of the water,with other fishes following
bit feature:switch--a dolphin jumps out of the water and posees as S in front of the lady.-(...)
feature: cut--the logo of the china mobile shows up from the dancing shape
communication begins from heart
...... 凑合用