核心课程:视觉传达设计、应用广告原理、传播学概论、广告文案写作、动画基本原理和造型设计(Alias MAYA、3D MAX)、网络基础与互联网应用、多媒体艺术设计、网络广告等。
专业设置:本专业是以计算机网络技术和新闻、广告传播理论为基础,以网络媒体、广告和网络传播现象为研究对象,探讨广告网络传播的基本理论和实践,研究广告网络传播的基本规律、社会影响及发展趋势的学科。
參考答案:Key courses: Designing of visual communication, principles of applying advertisements, introduction of transmitting science, composition of ads drafts, basic principles of animation and sculpting designing (Alias MAYA, 3D MAX), basics of internet and its appliance, multi-media art designing, net-advertisements, etc.
Major setup: This major is based on computer net technology and theories of news and ads transmission, researches into the phenomena of net media, ads and net publicization, delves into the basic theories and practice of ads' net transmission, analyzes basic rules of ads' net transmission, its social influence and developing trend.