这是凯迪拉克的插位优势，但同时也说明凯迪拉克的品牌复苏过多的倚重了这一款另类外形设计的CTS。
借助CTS，凯迪拉克选择了喜好标新立异、敢于进取的中国年轻富有一代作为主攻目标，通过精心策划的宣传攻势，灌输凯迪拉克历史积淀与现代科技的完美结合，打造“敢为天下先”的品牌形象。从长远品牌发展战略来看，略显单薄。
在品牌竞争力时代，品牌建设的基础是品牌战略，企业战略的核心是品牌战略。对于任何一个成功的品牌来说，品牌战略规划要统帅和整合企业的一切价值活动（展现在消费者面前的是营销传播活动），同时优选高效的品牌化战略与品牌架构推进品牌资产的增值并且最大限度地合理利用现有的品牌资产。建立在策略与创意上的广告能够体现品牌的核心价值，广告效果会更加明显。反之广告创意偏离了品牌战略，取得的效果可能适得其反。
竞争无法则，尤其是在中国这个竞争激烈的市场，谁懂得插位，谁就有可能在吃到更好的蛋糕，赢得更好的市场份额，博取消费者更大的欢心。
凯迪拉克必须为自己的品牌赋予更深刻的内涵，还有应该明确凯迪拉克在中国市场的品牌目标和建立什么样的品牌地位。将概念转化为可持续感染消费者内心的品牌核心价值。
參考答案:This is the Cadillac Chap advantage. Cadillac brand but also show that the recovery of excessive reliance on one alternative exterior design CTS. Using CTS, Cadillac chose a taste of differentiating itself. China's young generation the courage to forge ahead as the main goal, through a carefully planned campaign. Cadillac instill the perfect combination of heritage and modern technology to create a "decay" brand image. From a long-term brand development strategy, a little flimsy. Brand competition in the era of brand is the foundation for building brand strategy, corporate strategy is the core brand strategy. For any successful brand, Brand leads to strategic planning and integration of all enterprise value (before the show is the consumer marketing communications activities). Meanwhile optimization and efficient framework to promote brand strategy and brand to brand asset value and the maximum rational use of the existing Brand Equity. On the advertising strategy and creative expression to the core values of Brand, Advertising will become more pronounced. Instead creative advertising from the brand strategy, the effect may be counterproductive. Competition is, in general, and China in particular, is an intensely competitive market, who knows inserted spaces Who will probably get a better cake, the better to win market share and gaining consumer laws. Cadillac must be given for their own brands more profound meanings. There should be clear goals and Cadillac brands in the Chinese market and establish what kind of brand status. Consumers will be infected with the concept of sustainable into the inner core brand values.
