内容摘要：传统的人格权制度主要在于保障人格之完整性与不可侵犯性，着重于非财产性的人格利益之保护，而随着社会的发展变化，部分人格权已经逐渐成为商业活动上的重要客体。人格权的商业利用对传统的人格权制度与理论造成了冲击：一方面，于普通的人格利益之外，又分离、形成了一种包含经济利益在内的相对独立的人格利益-商事人格利益，人格权发展成为维护商事人格利益的、兼具财产权属性和具有财产价值的商事人格权；另一方面，为适应商业活动的需要，这些人格权必须具有一定的可转让性与继承性，而且，在权利的保护上能够适用相应的财产权救济方式，以维护人格权在商业利用中所产生的经济利益。谢谢
參考答案:The traditional personality power system mainly lies in the integrity and inviolabilities of guarantee the personalities, put great emphasis on the protection of not property personality benefits, but change along with the development of the society, parts of personality powers have already become a body of the business activity gradually.The business of the personality power makes use of to resulted in the impact to the traditional personality power system and theories:On the other hand, in the common personality benefits outside, separate, became again a kind of include the economic benefits at inside of the opposite and independent personality benefits- company matter personality benefits, the personality power development become support the company the matter personality benefits of, and have the property right to belong to sex and have the property value of company's matter personality power;On the other hand, in order to adapt the demand of the business activity, these personalities power must have certainly can turn to let sex with inherit sex, and, can apply the homologous property right succour method on the protection of right, with the maintenance personality power in business make use of economic benefits produce
