1. How to overcome import trade barriers. A focus on current Canadian trade barriers and how to overcome them.
2. International management. Ho wto utilise strategies to address import barriers.
3. How to succeed in the Canadian marketplace.
The lecture will begin with a review of the Canadian market. The economy, political structure in regards to trade, infrastructure, demographics and geography will be examined so as to set the context for discussions of how to succeed in the market.
Once the context has been established, the lecture will move onto the nuances of Canadian business practices, focusing on industrial and retail practices. Lastly, a discussion specific to the unique interests of the participants will be conducted.
4. International Market Development.
Current international marketing practices will be explored in the context of exporting to the Canadian market from China. This will involve the review of each countries comparative advantages so as to ascertain which Chinese products have the greatest potenial for success. The Canadian economic, political, legal, and social environment will be explored to identify features unique to the Canadian market which may cause both opportunities and barriers.
參考答案:1. 如何克服进口贸易壁垒。聚焦当前加拿大贸易壁垒以及如何克服这些壁垒。
2. 国际管理学：如何制定战略来打破进口壁垒。
3. 如何成功进入加拿大市场
演讲一开始会对加拿大市场做一个回顾。包括与贸易、基础设施、人口以及地理有关的经济政治结构。通过对这些内容的阐述，来引出如何成功占领加拿大市场的议题。
确立议题后，演讲将继续对加拿大商业惯例与我们的惯例之间的细微差别做论述，主要集中在行业惯例和零售业惯例。最后，演讲人会对参与加拿大贸易的人员可能获得的独特利益作特别论述。
4. 国际市场开发
演讲还将引入当前国际市场营销实践案例来论述中国企业如何开发加拿大市场。在演讲过程中，演讲人会就各国的比较优势做一个回顾，并以此来确定中国的哪些产品最具有潜在的优势可以赢得国际市场。
演讲者将会探究加拿大的经济、政治、法律和社会环境的各类特点，并加以分析识别，哪些是可以创造机会的特点，哪些是可能产生壁垒的特点。
