中国家电制造厂商海尔集团表示，公司的目标是在5年内成为韩国家电业的前三强。
海尔副总Yu Zida说，凭借高质量的产品与韩国消费者见面，海尔将在2010年计划成为韩国消费电子企业前三强。海尔通过行动已经透露了自己的“野心”，公司引进了30余种新产品，包括台式电脑、液晶电视、冰箱和空调产品。
韩国消费电子市场目前正被三星和LG当地两大家电巨头把持。
据报道，海尔是世界上排名第四的家电制造企业，全球拥有11976个售后服务中心和45800个销售网络，产品出口到世界上160个国家和地区。在2005年，海尔打开韩国市场，并在当地开始销售低价位的空调和其它家电产品。
据海尔中国公司介绍，到2007年公司将增加600个代理商，并将维修店增加至200家。海尔电器大部分都是通过多种方式的零售渠道销售的，销售也仅限制于冰箱、空调等一些白色家电产品上。对此，yuzida解释说：如果一种产品在韩国变成了主打产品，那必然会在该国其它产品市场上赢得消费者的心。我们将会尽我们的努力生产出韩国消费者满意并需求的产品。
另据海尔介绍，公司将会对韩国消费者做深入调查，同时进行市场研发，来确定韩国消费者对产品的需求。但有关专家分析，虽然海尔产品能以超低的价格吸引韩国消费者，但其产品质量确远低于韩国市场上的竞争对手。
Haier Aims for Top Three in South Korea
Chinese home appliance manufacturer Haier Group Co says it is aiming to become one of the top three electronics companies in South Korea within 5 years.
"By providing high-quality products that meet the needs of South Korean consumers, Haier aims to become one of the top three consumer electronics companies [there] by 2010," said Yu Zida, vice chairman of Haier. The company unveiled the ambitious plan in an event that introduced 30 new products, including laptop computers, liquid crystal display TVs, refrigerators, and air conditioners.
The South Korea consumer electronics market has been mainly dominated by two home-grown giants--Samsung Electronics Co and LG Electronics.
Haier, reportedly the world’s fourth-ranked appliance maker, chalked up sales of U.S. $12.2 billion last year. It has 11,976 service centers and a 45,800-member sales network around the world, and exports products to 160 countries. It opened its South Korean branch last year and introduced low-priced air conditioners and other home appliances on the local market. Haier expects to record about 10 billion won (approx. U.S. $10 million) in sales this year.
The Chinese company said it will open 600 dealerships by the end of next year and increase the number of repair shops to 200 nationwide by 2007. Haier’s appliances have been sold via diverse domestic retail channels. Sales were limited to only a few products such as wine refrigerators and air conditioners. "If a product becomes a hit in South Korea, it will win the hearts of consumers in other markets as well," Zida said. "We will step up our efforts to provide products which meet the needs of quality-conscious Korean consumers."
Haier said it will deploy more personnel in South Korea for research and development, marketing and design to determine the needs and demands of South Korean consumers. The cheap prices of Haier’s products appeal to local consumers, but the quality of those products remains lower than those of the South Korean rivals, according to experts. (Asia Times Online)
信息来源：慧聪网家电行业频道
