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　　分類: 图书,管理,生产与运作管理,

作者： 康拉德贝伦森 等编

出 版 社： 中国人民大学出版社

出版时间： 2002-9-1字数： 201000版次： 1页数： 159印刷时间： 2002/09/01开本：印次：纸张： 胶版纸I S B N ： 9787300041667包装： 平装编辑推荐

Most of the readings in this collection were developed for the MBA and ezecutive education proguams of Harvard Business School.These programs rely heavily on the case method of instruction,in which students analyze and discuss firsthand accounts of actual management situations.Students also learn the fundamentals of what managers do:how they build strategies,make choices,organize their activities,and measure performance.The fundamentals are often taught through background notes,which explain best practices,describe management tools,or analyze industries.Fuve such notes are the backbone of this volume on new product development.Inaddition,this title features a Harvard Business School case study plus three articles from journal-reprint collections that HBS Publishing distributes:Harvard Business Review,California Management Review,and Business Horizons.

内容简介

Most of the readings in this collection were developed for the MBA and ezecutive education proguams of Harvard Business School.These programs rely heavily on the case method of instruction,in which students analyze and discuss firsthand accounts of actual management situations.Students also learn the fundamentals of what managers do:how they build strategies,make choices,organize their activities,and measure performance.The fundamentals are often taught through background notes,which explain best practices,describe management tools,or analyze industries.Fuve such notes are the backbone of this volume on new product development.Inaddition,this title features a Harvard Business School case study plus three articles from journal-reprint collections that HBS Publishing distributes:Harvard Business Review,California Management Review,and Business Horizons.

作者简介

目录

Introduction

The New Product Development Imperative

Product Development:A Customer-Driven Approach

Note on Lead User Ressarch

New Product Commercialization:Common Mistakes

Defining Nest-Generation Products:An Inside Look

Developing Products on Internet Time

New Product Team Learning:Developing and Profiting from Your Knowledge Capital

HDEO Product Development

Product Rejuvenation:A Less Rixky Alternative to Product Innovation

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