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　　分類: 图书,管理,金融/投资,投资 融资,

作者： 威廉.A.萨尔曼等 编写

出 版 社： 中国人民大学出版社

出版时间： 2002-9-1字数： 247000版次： 1页数： 99印刷时间： 2002-9-1开本：印次：纸张： 胶版纸I S B N ： 9787300041674包装： 平装编辑推荐

The collections in this series are no meant to be comprehensive,but to present the fundamentals of business.Each collection contains several notes,and perhaps an article or two,that provide a framework for understanding a particular business topic or function.

内容简介

Welcome to the Business Fundamentals series from Harvard Business School Publishing!

The readings in this collection were developed for the MBA and executive programs of Harvard Business School.These programs rely heavily on the case method of instruction, in which students analyze and discuss firsthand accounts of actual management situations.Students also learn the fundamentals of what managers do:how they measure performance,make choices,and organize their activities.At Harvard Business School,the fundamentals are often taught through background notes,which describe business processes,management techniques,and industries.

作者简介

目录

Introduction

Some Thoughts on Business Plans

Note on the Financial Perspective:What Should Entrepreneurs Know?

How Much Money Does Your New Venture Need?

Everytying You Want to Know About Raising Capital

Note on Acquiring Bank Credit

Bootstrap Finance:The Art of Start-ups

For Further Reading

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