B-to-B电子商务 英文影印版
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作者： D.纳拉扬达斯等编写
出 版 社： 中国人民大学出版社
出版时间： 2002-10-1字数： 412000版次： 1页数： 180印刷时间： 2002/10/01开本：印次：纸张： 胶版纸I S B N ： 9787300041803包装： 平装编辑推荐
Harvard Business School Publishing has additional resources-including more case studies-on all the topics covered in the From the Field series.To research other products, to learn about other titles in this series,or to order additional copies of this reader,call 1-800-545-7685 or visit our Web site at www.hbsp.harvard.edu.
内容简介
To guide readers to Web-based sources of information that can supply good supplemental information.Using the best Web resources you can find out "what happened next"in the companies that our case studies examine-and,if you dig in the right places,why it happened.We get you started by steering you to sites where you can learn more.As the From the Field series develops we will enrich and refine our Web guidance,partly based on suggestions we receive from readers such as you.
作者简介
目录
Arrow Electronics
Summary
Case
Questions and Ideas to Consider
Rosenbluth International and Biztravel.com
Summary
Case
Questions and Ideas to Consider
MardetSoft
Summary
Case
Questions and Ideas to COnsider
DigitalThink:Building a Sales Force
Summary
Case
Questions and Ideas to COnsider
E-Hubs:The New B2B Mardetplaces
Summary
Article
Questions and Ideas to Consider
FreeMardets OnLine
Summary
Case
Questions and Ideas to COnsider
VerticalNet
Summary
Case
Questions and Ideas to COnsider
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