Fortify Your Sales Force: Leading and Training Exceptional Teams (精装)

品牌: Renie McClay
商品描述内容简介How can organizations provide the right sales training to the right sales people at the right time? This book is filled with a diverse collection of case studies from top companies and provides a practical road map and the proven tools for organizations that want to implement a winning sales training program. The book offers helpful techniques and tips on how to successfully execute sales training with limited resources and cut budgets. It provides how-to guidelines for successful sales training in a down economy. It is written by 13 experts who have experience selling and have managed sales people. The contributors have combined experience of improving sales performance of over 120 years.The book contributors are Bob Rickert, Jim Graham, Teresa Hiatt, Michael Rockelmann, Maris Edelson, Susan Onaitis, Susanne Conrad, Rick Wills, Ken Phillips, Trish Uhl, Gary Summy, Lanie Jordan, and Renie McClay.专业书评Praise for Fortify Your Sales Force
"This is an excellent no-nonsense resource for the novice or seasoned sales leader, salesperson, or sales training professional. Jam-packed with valuable information from a variety of industry experts, this book is a must have for anyone responsible for enhancing the performance of their sales organization." Mary A. Elliott Bassett worldwide director, sales and customer training, Eastman Kodak Company"Renie McClay has compiled a great body of material for sales leaders in all industries to reference as they're looking for expertise, seasoned experience and fresh ideas to help them inspire top performance from their teams. Leaders looking for ways to continue to grow in their skills and profession will benefit from the great reference, Fortify Your Sales Force, for a long time." Kevin Moore region sales manager, Kraft Foods"To truly be successful as a leader, especially in a rapidly changing world such as sales, you must continuously stay on top of the latest insights and thoughts in the field. What's needed is a resource that collects the best ideas and brings them together in one place. Renie McClay, in her latest book, Fortify Your Sales Force: Leading and Training Exceptional Teams, has done just that. She has reached out to several thought leaders in the sales and sales training field, asked them to address a particular sales/sales training topic and put their thoughts together in one accessible resource. This is a must own, especially for all sales training leaders." Daryl Thomas senior manager, sales development and education, FedEx Office