媒体(附200余幅图片)Eyewitness Guide-Media
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作者： 本社 编
出 版 社： Dorling Kindersley Publishers Ltd
出版时间： 1999-12-1字数：版次：页数： 59印刷时间：开本：印次：纸张： 铜版纸I S B N ： 9780751361933包装： 精装内容简介
An intriguing look at the secrets of the media-the way news is spread by television, radio, newspapers, and the Internet.Original photography and lively, informative text illustrate the fascinating story of how people have communicated with each other across cultures and through the ages.
目录
What are media?
Early communication
Spreading the word
Body language and gestures
The story of writing
Communicating with pictures
Finding your way
Postal systems
Words in print
The power of the press
The first telecommunications
Telecommunications today
The impact of radio
The moving image
The television age
Making news
Advertising
Mass marketing
Persuasive propaganda
Perception and interpretation
Secret communication
Emergency communication
The computer revolution
Virtual reality
The Internet
Future technology
Index
