风云再起——郭士纳与公司的风回路转)IBM Redux(IBM
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作者： Doug Garr著
出 版 社： 上海蓝泉外文图书有限公司
出版时间： 1999-12-1字数：版次： 1页数： 375印刷时间： 1999/12/01开本：印次：纸张： 胶版纸I S B N ： 9780887309441包装： 平装内容简介
An inside look at one of the greatest business stories of our day: Lou Gerstner's dramatic transformation of IBM from a dying company into a nimble giant
When Lou Gerstner took the helm at IBM in 1993, the company was headed toward bankruptcy. Six years later Big Blue was back and better than ever: its stock at an all-time high; its coffers filled with cash; and its market capitalization a healthy $169 billion. How did Gerstner do it?
With unprecedented access to current and former IBM employees, and drawing upon more than 150 interviews and hundreds of pages of documents, journalist Doug Garr offers the first in-depth took at the IBM miracle and the man who made it happen. From the complete overhaul of the company's image and culture to the takeover of Lotus and the development of network technology, Garr vividly illustrates Gerstner's operating methods, management philosophy, and vision. Fastpaced and fascinating, IB14 Redux provides rare insight into the world of information services and offers prescient advice on what IBM and its competitors need to do to keep on thriving in the twenty-first century.
目录
Introduction
1 A Brand Guy in the Information Age
2 Would Anyone Want This lob?
3 A New Man in Armonk
4 First Months, First Moves
5 A Vertical Vision of Reality
6 TheMakingofaCEO
7 Seismic Shakes in Big Blue's Culture
8 Two Camels in Front of a Pizza Hut
9 That Strange, Elusive PC Company
10 At War with the Evil Empire
11 Gerstner Grabs for Groupware
12 A Shifting Wind in Armonk
13 New Images in the House That Lou Built
14 Leadership-At Home and Abroad
15 Network Computers and Big Blue's Servers
16 A Loss Leader Even Lou Can Live With
17 There's No Place to Hide
Full Disclosure
Notes
Bibliography
Index
