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　　分類: 图书,进口原版书,经管与理财 Business & Investing ,

作者： Alan M Perlman 著

出 版 社： 上海蓝泉外文图书有限公司

出版时间： 2006-12-1字数：版次： 1页数： 196印刷时间： 2006/01/01开本：印次：纸张： 胶版纸I S B N ： 9780071467636包装： 平装内容简介

Any successful leader will tell you: Giving a strong presentation is the most immediate and powerful way to set goals, form strategies, and sell your vision-to both internal and external audiences. Perfect Phrases for Executive Presentations not only tells you how to plan and deliver your address, but also provides phrases for every part of the speech or presentation. Organized by speech type and audience, you'll be walked through the beginning, middle, and end of a speech, giving you effective phrases to use. This invaluable book includes.

A detailed review of building an effective presentation for a wide variety of meetings and conferences.

Instructions and phrases for writing effective speeches for nearly 30 different groups and interests, from shareholders to commencements.

Techniques you can use to become a more effective speaker.

目录

Preface

Part One. What Makes a Great Speech?

1. Quickly Establish a Link, a Relationship with Your Audience

2. Speak to and with the Audience: Make Your Speech Interactive

3. Begin Right Away and Make Your Purpose Clear at the Outset

4. Give Your Speech a Simple and Easily Perceivable Organization

Announce the Structure of Your Speech at the Outset

Mark Your Transitions

Changing from One Perspective to Another

5. Practice Authenticity

6. Be Clear About the "Audience Value"You're Presenting

7. Create a Strong and Memorable Ending

8. If There Will Be a Q&A Session After Your Speech

Part Two Speeches at Internal Meetings and Conferences

9. General Employee or Management Briefings

Begin with a Note of Enthusiasm and Organizational Unity

Review the Strategies and Connect Employees' Jobs with the Corporate Plan

If Your Organization Is Playing Catch-up

If Appropriate, Congratulate Them for Their Cost-Containment Efforts

Note That Continuous Competitive Pressure Is a Given, as Is Continuous Improvement

If the Entire Industry Is Struggling, You Can Note That Fact and Make a Motivational Point

Note That Productivity Savings Alone Are Not Sufficient to Grow the Bottom Line

Show That You Appreciate the Difficulty of Their Jobs and Their Challenges as Managers

Articulate the Fundamental Balancing Act of Management

Emphasize the Need for Constant Re-examination and Renewal

Summarize the Basic Structure of Your Presentation

End on an Optimistic and Inspirational Note

10. Gatherings of a Particular Management Level or Functional Specialty

In Speeches to a Particular Staff Group, Reassure the Audience of Their Value and Bright Future

If Appropriate, Point Out What an Efficient Organization They Are

Make a Suggestion for Ongoing Professional and Personal Growth

……

Part Three Speeches to External

Part Four Specific Speech Situations

Part Five Ceremonial Speeches Internal and External)

Part Six Phrases and Language Strategies for Specific Audiences

Part Seven Becoming a More Effective Executive Speaker

 

 

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