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　　分類: 图书,管理,一般管理学,经营管理,

作者： Trevor Merriden 著

出 版 社： John Wiley & Sons

出版时间： 2001-12-1字数：版次： 1页数： 150印刷时间： 2001/12/01开本：印次：纸张： 胶版纸I S B N ： 9781841121048包装： 平装内容简介

Nokio is simply the coolest telecoms company in the world. Rpparently from nowhere Nokia has become a global componywith outstanding growth in the wireless and wireline telecommunications markets. R pioneer in mobile telephony, Nokia is the world's leading mobile phone supplier and a top supplier of mobile, fixed and IP networks. Nokia's unique blend of high-quality products, streetwise attitude and double-digit growth has made it the darling of the mobile phone generation. From humble origins as a Finnish paper mill, Nokia now has more than 60,000 employees worldwide, locations in 50 countries, manufacturing in 10 countries on three continents and research and development centers in 14 countries on four continents. Nokia's mobile phones are sold in 130 countries. Rt the end of 2000 saleswere up by 50 per cent, operating profit was up by 40 per cent. How does Nokia continue to force such a blistering pace in the fiercely competitive telecoms market? One secret - every third Nokia employee works in research and development. In Business the Nokia Way: Secrets of the World's Fastest Moving CompanyTrevor Merriden reveals how Nokia grew from a modest paper manufacturer to take center stage in world telecommunications. Business the Nok/a Way reve a Is h ow o ny manager, entrepreneur or investor con learn and profit from the remarkable Nokia success story. It is at once an inspiring story of success and an invaluable source of lessons for the next generation of winners.

目录

Acknowledgments

Overview

One: Combine Leadership and Bravery to Achieve Perfect Vision

Two: Battle Hard to Win the Customer

Three: Respect the Individual

Four: Get Your HR Strategy Right

Five: Brand for the World - and the Individual

Six: Innovate Relentlessly, Compete Remorselessly

Seven: Treat Suppliers With Respect

Eight: Let's Get Together

Nine: Never Forget That Bottom Line

Ten: Learn from the Past and Prepare for the Future: Will Nokia Continue to be Successful?

Index

 

 

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