剑桥商务英语高级学生用书 BENCHMARK:Student's Book(含盘)送赠品
分類: 图书,外语 ,英语考试,剑桥商务英语考试BEC ,
作者: 本社 编
出 版 社:
出版时间: 2006-12-1字数:版次: 1页数: 192印刷时间: 2006/12/01开本:印次:纸张: 胶版纸I S B N : 9780521716727包装: 平装内容简介
剑桥标准商务英语教程》(Cambridge Business Benchmark)共由三个级别构成,分别对应BEC考试的三个级别:初级(Preliminary)、中级(Vantage)、高级(Higher)。每一级别又包含学生用书(四色印刷,书中附有录音光盘)、教师用书、自学手册。
本套教程内容真实丰富,贴近当今的商业社会。就语音素材而言,其中的受访者全部是现实生活中的商业人士。Brook-Hart教授从最初长达12小时的采访样带中精选出含TESCO, Tea UK, Espresso, Disney Channel, MediaCom等国际知名企业普通员工或高管访谈的片段,奉献给读者。就文字素材而言,来自the Economist等著名财经媒体的文章更是比比皆是。
目录
Unit 1 Corporate culture
Unit 2 Leaders and managers
Unit 3 Internal communications
Unit 4 Chairing meetings
Unit 5 Gustomer relationships
Unit 6 Competitive advantage
Unit 7 A proposal
Unit 8 Presenting at meetings
Unit 9 Advertising and customers
Unit 10 Advertising and the internet
Unit 11 Sales reports
Unit 12 The sales pitch、
Unit 13 Forecasts and results
Unit 14 Financing the arts
Unit 15 Late payers
Unit 16 Negotiating a lease
Unit 17 Workplace atmosphere
Unit 28 The workforce of the future
Unit 29 Productivity
Unit 20 Staff negotiations
Unit 21 Corporate ethics
Unit 22 Expanding abroad
Unit 23 An overseas partnership
Unit 24 A planning conference
Answer key