企业家工具箱(哈佛商业评论系列)HBE: ENTREPRENEUR'S TOOLKIT HAR
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作者： Richard Luecke著
出 版 社：
出版时间： 2005-12-1字数：版次： 1页数： 256印刷时间： 2004/11/01开本：印次：纸张： 胶版纸I S B N ： 9781591394365包装： 平装内容简介
Drawing on rich content from Harvard Business School Publishing and other sources, this concise guide is carefully crafted to provide a highly practical resource for readers with all levels of experience, and will prove especially valuable for the new manager.
目录
Introduction
1 Self-Diagnosis
Do You Have the Right Stuff to Start a Business?
The Makings of an Entrepreneur
Background
It May Be Right for You
Summing Up
2 Finding and Evaluating the Opportunity
Is It Real and Large Enough?
Characteristics of an Opportunity
Where to Look for Opportunities
From Identification to Evaluation
Summing Up
5 Organizing the Enterprise
Which Form Is Best for You?
Sole Proprietorship
Partnership
C Corporations
S Corporations
The Limited Liability Company
Which Form Makes Sense for You?
Summing Up
4 Building a Business Model and Strategy
How They Work Together
Your Business Model
Strategy
SummingUp
5 Writing a Business Plan
The Basics
The Purposes of a Business Plan
Suggested Format
Style
Final Thoughts
SummingUp
6 Financing the Business
Where's the Money?
A Life—Cycle View of Financing
Life—Cycle Financing of the
Entrepreneurial Company
Financing Growth at eBay
Other Forms of External Financing
Matching Assets and Financing
Summing Up
7 Angels and Venture Capitalists
For Serious Outside Equi ry
Business Angels
Venture Capitalists
Making a Presentation
A Caveat on Taking VC Capital
Summing Up
8 Going Public
Adventures in the Capital Markets
Pros and Cons of Going Public
The Makings of an IPO Candidate
The Role of the Investment Bank
……
