Donor-Centered Planned Gift Marketing: Afp Fund Development Series (平装)
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參考價格: 点此进入淘宝搜索页搜索分類: 图书,进口原版书,Business & Investing（商业与投资）,Industries & Professions（产业与行业）,
品牌: Michael J. Rosen
基本信息出版社:JOHN WILEY & SONS INC (2010年10月25日)平装:384页ISBN:0470581581条形码:9780470581582ASIN:0470581581
商品描述内容简介"Planned Gift Marketing" will help nonprofit organizations move beyond traditional, passive marketing techniques that have historically yielded only modest results. Readers will learn about various marketing channels and techniques, as well as how to generate internal support for an enhanced planned gift marketing effort. Sharing the latest research findings, this book will help nonprofits identify who their planned giving prospects are and how to more effectively communicate with them. "Planned Gift Marketing" will be full of useful and practical tips that the reader will be able to implement to generate immediate results.
