How to Write a Marketing Plan (平装)
分類: 图书,进口原版书,Business & Investing(商业与投资),Marketing & Sales(市场与销售),Marketing,
品牌: John Westwood
基本信息出版社:KOGAN PAGE (2011年1月28日)平装:144页ISBN:0749461713条形码:9780749461713ASIN:0749461713
商品描述媒体推荐A good marketing plan is at the core of every successful business, but it is often difficult to know how to take the first steps in creating a plan that is workable, achievable and can deliver the required results.
"How to Write a Marketing Plan" makes the task much easier. This practical guide shows readers how to formulate a workable and successful plan. John Westwood uses a real marketing plan to walk readers through each step of developing and writing their own, including: carrying out a marketing audit, setting objectives and the strategies to achieve them, devising budgets, and writing and implementing the plan. This edition highlights the marketing opportunities provided by the internet.