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　　分類: 图书,进口原版书,经管与理财 Business & Investing ,

作者： Priscilla Y. Huff 著

出 版 社： John Wiley & Sons

出版时间： 2007-1-1字数：版次： 1页数： 349印刷时间： 2006/12/01开本：印次：纸张： 胶版纸I S B N ： 9780470051429包装： 平装内容简介

If you’re an entrepreneur, or you’re just thinking of starting a business, start with this smart, practical guide to small business success. It shows you how to maintain healthy growth and profits—no matter what kind of business you own—and helps you get the most out of your limited resources. Grow your business and get on the fast track to success.

作者简介

Priscilla Y. Huff is a business writer and author of articles and books on small and home-based businesses, with a particular focus on issues important to women entrepreneurs. She has written for such print and online publications as Home Business Magazine, Small Business Opportunities, and Fortune Small Business.

目录

Foreword

Preface

Acknowledgments

1 Introduction: Understanding the Challenges of Entrepreneurship

2 Grow with a Unique Idea: Defining Your Venture

3 Grow with Effective Organization and the Right Tools: Time Is Money!

4 Grow with Planning: You Need to Know How and Where Your Business I s Growing

5 Grow with Financing and Money Management

6 Grow with "A Little Help from Your Friends": The Best People to Help Your B usiness Succeed

7 Grow with Innovative and Low-Cost Marketing Methods: Original and Fun Ways to Promote Your Business

8 Grow through the Media and Your Contacts: Leveraging Positive Press Coverage for Your Business

9 Grow with Effective Advertising Tactics: Getting the Best Ad for Your Money

10 Grow with Smart Customer Relationship Management

11 Grow with the Internet (It's Still the Wild, Wild Web): You Can Survive and Thrive Online

12 Grow with Spin-Offs and New Product or Service Developments: How Many Ways to Diversify?

13 Grow into the Future: How far and Which Way Do You Want to Go?

14 Ongoing Growth: Additional Practical Tips for maintaining and Sustaining Your Business

Glossary

Additional Resources

About the Author

About the Foreword Author

Contributors

Index

 

 

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