房地产商成功之道 Success as a Real Estate Agent For Dummies
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作者： Dirk Zeller 著
出 版 社： 吉林长白山
出版时间： 2006-12-1字数：版次： 1页数： 366印刷时间： 2006/07/01开本：印次：纸张： 胶版纸I S B N ： 9780471799559包装： 平装内容简介
Features proven, effective strategies for better prospecting and lead generation
Learn key skills and get on track for a successful career
Whether you're new to real estate or an old pro, Success as a Real Estate Agent For Dummies shows you how to become a top-performing agent. This hands-on guide will teach you all the best tricks of the trade, including tried-and-true tactics and fresh ideas for finding more and better prospects — and closing more sales!
Praise for Success as a Real Estate Agent For Dummies
"Get ready for real estate training camp. Finish a winner! "
—Blanche Evans, editor, Realty Times
"Solid, practical advice from one of the most dynamic coaches in real estate today."
—Stefan Swanepoel, thirteen-time author and CEO of RealtyU Group, Inc.
Discover how to
Master the art of prospecting
Research and understand your market
Develop the key skills of an agent
Find the perfect agency for you
Manage and maximize your time
作者简介
Dirk Zeller, who as an agent rose to the top of the real estate field quickly, has been on a meteoric rise since he began his career in 1990. Throughout his sales career, Dirk was recognized numerous times as one of the leading agents in North America. He has been described by industry insiders as the most successful agent in terms of high production with life balance. His ability to sell more than 150 homes annually, while only working Monday through Thursday and taking Friday, Saturday, and Sunday off weekly, is legendary in the real estate field.
Dirk turned his selling success into coaching significance through founding Real Estate Champions. Real Estate Champions is the premier coaching company in the real estate industry with clients worldwide. Dirk’s clients average more than a $200,000 increase in their income annually. Dirk has created such revolutionary programs as “Protect Your Commission,” “Stewardship Selling,” “The Champion Listing Agent,” and “Positioning Yourself as the Expert.” These programs and others like them have changed the lives of hundreds of thousands of real estate agents worldwide.
Dirk is one of the most published authors in the areas of success, life balance, sales training, and business development in the real estate field. He has more than 250 published articles to his credit. His weekly Coaches Corner newsletter is read by over 200,000 subscribers each week. His book Your First Year in Real Estate (Prima Publishing) has sold just shy of 100,000 copies in just a few years.
Dirk is also one of the most sought-after speakers in the real estate arena. He has spoken to agents and managers at the local, regional, national, and international level for most of the large real estate brands, such as Coldwell Banker, RE/MAX, Century 21, ERA, and Prudential. He has shared the stage with such notable speakers as Zig Ziglar, Brian Tracy, and Les Brown.
目录
Introduction
Part I: Acquiring the Keys to Real Estate Success
Chapter 1: Discovering the Skills of a Successful Agent
Chapter 2: Residential versus Commercial: Deciding Which Type of Real Estate Is Right for You
Chapter 3: Pairing with the Right Agency
Chapter 4: Researching and Understanding Your Marketplace
Part II: Prospecting for Buyers and Sellers
Chapter 5: Prospecting Your Way to Listings and Sales
Chapter 6: Mining Gold from Referrals
Chapter 7: Winning Business from Expired and FSBO Listings
Chapter 8: A Time-Tested Prospecting Tool: Planning and Hosting a Successful Open House
Chapter 9: Presenting and Closing Listing Contracts
Part III: Developing a Winning Sales Strategy
Chapter 10: Determining a Home’s Ideal List Price
Chapter 11: Getting the House Ready for Showing
Chapter 12: Marketing Yourself and Your Properties Online and in Print
Chapter 13: Negotiating the Contract and Closing the Deal
Part IV: Running a Successful Real Estate Business
Chapter 14: Staking Your Competitive Position
Chapter 15: Keeping Clients for Life
Chapter 16: Maximizing Your Time
Part V: The Part of Tens
Chapter 17: Ten Must-Haves for a Successful Real Estate Agent
Chapter 18: Ten Tips for Working with Buyers
Chapter 19: Ten Biggest Mistakes and How to Avoid Them
Chapter 20: Ten Web Sites for Real Estate Agents
Index
