周末MBA傻瓜书 Weekend MBA for Dummies
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作者： Richard Pettinger 著
出 版 社：
出版时间： 2007-8-1字数：版次： 1页数： 400印刷时间： 2007/08/01开本：印次：纸张： 胶版纸I S B N ： 9780470060971包装： 平装内容简介
A graduate MBA programme gives you the business expertise you need for success.But what if you don't have the time or money to teke a full MBA course?That's where this friendly guide comes in.Packed with UK and global examples of best practice in finance,marketing,entrepreneurship,e-commerce,and other business school topics,it's just what you need to turbocharge your career.
作者简介：
Richard Pettinger is a senior management lecturer and author of over 30 management books.Dr Kathleen Allen is the author of several books on entrepreneurship.Peter Economy is a management writer and consultant.
目录
Introduction
Part Ⅰ: The New World of Business and Management.
Chapter 1: Embracing Change
Chapter 2: Information Technology and Competitive Advantage
Chapter 3: Going Global
Chapter 4: Strategic Planning: Looking into the Crystal Ball
Part Ⅱ: Leading and Managing in the New World
Chapter 5: Managing Is Hard; Leading Is Even Harder
Chapter 6: Carrots and Sticks: Motivation and Commitment
Chapter 7: Hiring and Firing: Getting and Keeping the Best Employees
Chapter 8: One for All and All for One: Teamwork and Employee Empowerment
Chapter 9: Behaving Yourself: Ethics and Standards
Part Ⅲ: Money: What you Don't Know Will Hurt you
Chapter 10: Basic Economics
Chapter 11: All You Ever Wanted to Know about Accounting
Chapter 12: Making Sense of Financial Statements
Chapter 13: Unravelling the Mysteries of Financial Planning and Analysis
Chapter 14: It Takes Money to Make Money
Chapter 15: Understanding Stocks and Shares
Part Ⅳ: Marketing in the New World
Chapter 16: You're Nothing Without a Customer
Chapter 17: Focusing Your Efforts: Marketing Planning
Chapter 18: Looking at Advertising and Promotion
Chapter 19: A Special Relationship: Selling
Part Ⅴ: The Last Pieces of the Jigsaw
Chapter 20: Manufacturing and Distribution: Technology Makes the Difference
Chapter 21:The Ins and Outs of Risk Management
Chapter 22: Playing the Negotiation Game
Part Ⅵ: The Part of Tens
Chapter 23: Ten Mistakes Managers Make
Chapter 24: Ten Creative Ways to Market Your Products and Services
Chapter 25: Ten Best Free Business Resources
Chapter 26: Ten Steps to Improve Your Cash Flow
Chapter 27: Ten Best MBA Books
Index
