在eBay上赚钱的非官方指南 The Unofficial Guide to Making Money on eBay
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作者： Lynn Dralle 著
出 版 社： John Wiley & Sons
出版时间： 2007-8-1字数：版次： 1页数： 370印刷时间： 2007/08/01开本：印次：纸张： 胶版纸I S B N ： 9780764598333包装： 平装内容简介
More than 430,000 people run full- or part-time businesses on eBay. Whether you want to become a PowerSeller yourself, supplement an established bricks-and-mortar business, or just make some extra money by cleaning out your garage and attic, this guide will help you get your merchandise going?going?gone! It tells you how to do everything from opening your seller's account and listing your items to collecting the payments. Chockfull of tips, techniques, and expert advice from "The Queen of Auctions," Lynn Dralle, it includes:
Vital Information for maximizing your sales, including the top ten eBay categories；
Insider Secrets on acquiring merchandise, creating effective listings, earning positive feedback, and more；
Money-Saving Techniques, including the best ways to ship various types of merchandise；
Money-Making Techniques, such as selling collectibles individually rather than as a set；
Time-Saving Tips, such as setting up efficient areas for staging, storage, and shipping；
The Scoop on the latest trends, including Buy It Now sales and eBay drop-off stores.
作者简介：
LYNN DRALLE is an antique dealer and an eBay PowerSeller who has earned up to $20,000 a month through online auctions. An award-winning author and popular lecturer on buying and selling on eBay, she has written The 100 Best Things I've Sold on eBay and co-authored How to Sell Antiques and Collectibles on eBay...and Make a Fortune, and has appeared on national television.
目录
About the Author
Introduction
Ⅰ Laying the Foundation for Selling on eBay
1 eBay Basics
A brief history of eBay
Business potential on eBay
Understanding auction terms
Understanding auctions
Selling direct versus using eBay drop-off stores
Just the facts
2 The eBay Advantage
Fragmented industry—within the eBay model
Selling one item at a time
Finding an alternative to a garage sale
Supplementing your hobby
Selling your own creations
Funding for special causes
Running a part-time business
Liquidating an estate
Supplementing your store front
Turning into a full-time seller
Just the facts
3 Determining What to Sell
Cars and eBay Motors
Consumer electronics
Computers and networking
Clothing, shoes, and accessories
Books, movies, and music
Home and garden
Collectibles (and antiques)
Sports
Toys and hobbies
Jewelry and watches
Just the facts
4 Acquiring Your Merchandise
Your house
Buying items to sell on eBay
Selling homemade goods
Selling for others
Just the facts
Ⅱ How to Get Started Selling on eBay
5 First Steps to Building a Business
Thinking about your business goals
Writing a business plan
Business licenses and sales tax
Legal fees and income taxes
Insurance
Just the facts
6 Get Your Work Space Organized
Evaluating your hardware needs
Set up your computer workstation
Setting up your other work areas
Just the facts
7 First Steps to Starting Your eBay Business
Start by spending time on eBay
Set up a seller’s account
Know how money is collected on eBay
Just the facts
8 Shipping
Comparing shipping companies
Shipping different types of merchandise
Setting up your shipping station
Purchasing shipping supplies
Charging for shipping/handling/insurance
International shipments
Just the facts
Ⅲ Building Your Business
9 Preparing Your Items for Sale
Establish a routine
Cleaning
Writing up the details
Just the facts
10 Photographing Your Item
Setting up your photo studio or area
Quality and features
Photography tricks
Saving your photos to your hard drive
Editing
Picture Manager
Just the facts
11 Doing Your Research
Identify your item
Pay an expert to identify your item
Researching the competition
Just the facts
12 Listing Your Item
Making eBay a daily routine
Starting a new listing
Categorizing your item
Writing a good title for your listing
Using item specifics to search
Writing a good description
Just the facts
13 Listing Your Item and Making Decisions
Calculating your auction starting price
Duration
Quantity
Item location
Add pictures
Choosing extra features
Payment and shipping
Review and submit your listing
Just the facts
14 During the Auction
Keeping a close eye on your auctions
Answering questions through My eBay and e-mail
Fixing a mistake in your listing
Quoting overseas shipping costs
Just the facts
Ⅳ How to Make Your Transaction a Successful One
15 Completing the Sale
Find out what sold and to whom
Notifying the winning bidder
Collecting the money
Shipping the item
E-mailing tracking numbers
Leaving feedback
Just the facts
16 Troubleshooting
Your customer doesn’t pay
Your customer is unhappy with the purchase
Your shipment never arrives
Your shipment arrives damaged
You ship the wrong item
Your customer leaves you negative feedback
Just the facts
17 What to Do if Your Item Doesn’t Sell
Relisting items at auction
Opening an eBay store
Donating to charity, selling on consignment, or holding a garage sale
Just the facts
Ⅴ The Future of Your Business and eBay
18 The Future of Your Business on eBay
Making (and keeping) loyal customers
Driving traffic to your eBay auctions
Marketing your eBay store
Just the facts
19 The Future of eBay and Online Auctions
Looking at eBay’s predictions
Using eBay’s growth to your advantage
Avoiding fraudulent phishing e-mails
Just the facts
Appendix
Index
