A Digital Photographer's Guide to Model Releases: Making the Best Business Decisions with Your Photos of People, Places and Things (平装)
分類: 图书,艺术,
品牌: Dan Heller
基本信息出版社:Wiley (2008年3月31日)外文书名:数字摄影师肖像使用授权指南: 最佳商业决策与人、地、物摄影平装:279页正文语种:英语ISBN:0470228563条形码:9780470228562产品尺寸及重量:23.1 x 18.5 x 1.8 cm ; 658 gASIN:0470228563商品描述内容简介在线阅读本书
Scenario: You're at your kid's soccer match at school and you're taking pictures. Being the photo buff that you are, you get everything—kids scoring goals, parents screaming from the sidelines, the popcorn vendor, and fans in the stands. Later, you show the pictures to some of the people, and find that some want to buy a print for themselves. This becomes a popular event, and over time, your reputation grows. The local newspaper gets wind of your talent and wants to license a few photos so it can put some in the paper for an article on the school's sports curriculum. Perhaps some shots are so good that the local gift shop wants to sell enlargements of the shot you took of the winning goal at the state championships. All's going well, until someone tells you that you can't do any of these things unless the people in the photos sign a "release" allowing you to use their pictures.This and other virtually identical scenarios illustrate a most common situation in which a photographer has to decide whether he needs a release from the people he is photographing. Whether it's a school game, a music concert, an amusement park, or a professional-league game—the circumstances may vary—but it's all about the same thing: What are people's rights concerning their own likenesses, and what are the rights of the photographer to use those photos?This book takes readers through the decisions and business opportunities that are affected by photographing people and model releases.专业书评Looking to sell your photos? First, take this quiz!Do I need a release for a photo of someone I took in public?Should I get a release even if the person is unrecognizable?Is a release necessary if I make a profit selling a photo of a person?Do I need releases for photos of buildings?Are releases necessary for pictures of people from other countries?I took a lot of pictures as a hobby, and now I want to sell them. Do I need releases for all my people pictures?If I have no plans for a photo when I take it, should I get a release anyway?Does it make a difference if the subject was paid to be in the picture?Give yourself one point for "Yes," and two points for "No." In fact, make it three points. If you scored higher than zero, you have a lot to learn about model releases, because you can't answer these questions without more information. How will the photo be used? By whom? Can the subject be associated with an idea, product, or service? Until you know that, the question of releases can't be answered.As the photographer, you need to understand your buyer's concerns in order to make savvy decisions about how you market your photos and to whom. Here's how to make money from all your photos, whether or not they have releases, by understanding the business aspects of the law.