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　　分類: 图书,进口原版书,Business & Investing（商业与投资）,Marketing & Sales（市场与销售）,Marketing,
　　品牌: Michael MastersonMaryEllen Tribby

基本信息出版社:John Wiley & Sons (2008年10月27日)外文书名:改变渠道: 商业成功的可靠战略丛书名:Agora Series精装:286页正文语种:英语ISBN:0470375027条形码:9780470375020产品尺寸及重量:22.9 x 15.5 x 3.3 cm ; 499 gASIN:0470375027商品描述内容简介在线阅读本书

Changing the Channeloffers you a detailed look at twelve of today′s most important marketing channels–explaining how each one works and addressing the challenges you might face should you choose to use them. Page by page, you′ll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail. With this book, you′ll quickly discover how marketing across multiple channels can help develop quality customer relationships and improve your bottom line.专业书评Praise forChanging the Channel"Changing the Channelis a valuable ally for any business owner willing to go beyond the 'same old' marketing in their industry. Tribby and Masterson draw on their own experience at Agora, one of the direct marketing giants of our age, to show you not only what to do, but how to do it. They combine timeless principles with the latest technology and media to give you dozens of strategies to increase your bottom line. Get yourself a copy ofChanging the Channel, a quiet corner, and a couple of highlighters—you'll discover dozens of simple actions you can take to grow your business beyond what you thought possible."

—Howie Jacobson, PhD, author ofAdWords For Dummies"I just finished readingChanging the Channel, and all I can say is WOW! As a thought leader in Internet marketing, I read four to five books a week, and Michael and MaryEllen's book stands way above all the others. Why? Because it's the only book I've ever come across with an easy-to-understand, yet comprehensive approach to leverage both offline and online channels (a combination that is often confusing, even to the most celebrated marketing gurus). This book is a must-read for anyone and everyone who has anything to do with marketing that must deliver real results to the bottom line."

—Rich Schefren, CEO, Strategic Profits"If I'd only had and followed the advice in this incredible book years ago, it could have cut short my own and my clients' paths to success both online and offline. What Michael and MaryEllen have done here is to crystallize decades of classic marketing and online wisdom and experience into a practical, easy-to-repeat formula that anyone in business—from a small startup to a large corporation—can follow and produce and measure their results. I'm going to suggest to every businessperson and marketer I know that they must read and apply these timeless tips immediately to their own business. An excellent book that inspires action. Applying the principles in the final chapter alone is enough to revolutionize any online business."

—David Cross, Senior Internet Consultant, Agora Publishing"If you want to put your business on the fast track,Changing the Channelis a must-read. Michael Masterson and MaryEllen Tribby lay down a clear and proven road map to greater success. InChanging the Channel, they outline many ways of reaching prospects, building relationships, and maximizing customer lifetime values.Changing the Channelis a must-read for all entrepreneurs."

—Lou Betancourt, Publisher, StreetAuthority.com

 

 

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