Making Innovation Pay: People Who Turn IP Into Shareholder Value (精装)
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品牌: Bruce Berman
基本信息出版社:Wiley (2006年3月17日)外文书名:创新报酬: 将知识产权传化为股东价值的人们精装:224页正文语种:英语ISBN:0471733377条形码:9780471733379产品尺寸及重量:15.9 x 2.1 x 23.2 cm ; 431 gASIN:0471733377商品描述内容简介在线阅读本书
Many companies and executives talk about patents, but few can demonstrate significant returns from them. Who are the elite companies and managers that have created wealth and profit from IP rights, and how have they done it? What do they advise others do to achieve higher profit margins, better returns on costly R&D, and increased shareholder value? This reader-friendly book focuses on ten companies and managers/advisors who have successfully implemented wealth-generating patent programs--and shows you how you can do it too.编辑推荐Review
"The authors are telling us that IP Management is going through an evolution...this book provides a firm grounding in the issues...I strongly recommend it to NPD practitioners, consultants and senior managers." (The Journal of Product Innovation,September 2007)"I strongly recommend it to NPD practitioners, consultants, and senior managers." (Journal of Product Innovation Management; 9/07)"Informative and insightful. This edited compendium contains eleven chapters featuring easy-to-read contributions…. The book is laid out well, and it is a breezy read. Although the target audience is senior executives and managers in the world of business, the book is a very good collection for anyone interested in intellectual property… Worth the time, money and effort."
—Professor Jay Kesan, J.D., Ph.D., U. of Illinois (Voiceless.com, October 4, 2006)"Timely and insightful essays from ten leading practitioners – eleven if you count Berman himself. The book addresses serious topics, like fiduciary duties and risk management, with far more credibility thatn any one author or practitioner could." (les Nouvelles, September 2006)"MIP is a must for senior management and a great resource for the IP practitioner. Thanks again, Bruce Berman, for putting IP management into a business perspective and maiking it more comprehensible to senior execuitves, professionals and managers alike." (les Nouvelles, September 2006)"As a 37 year patent practitioner, I found the first 50 pages of this book to be an eye-opener. It not only is worth the cost of the book, but in my view is worth the entire cost of the seminar for which it was offered as a preliminary read."
—Dave Stallard, Wood, Herron & Evans, L.L.P."In his new book,Making Innovation Pay, Berman writes that patent owners have the same rights as property owners to protect and prosper from their assets, and he taps some of the most recognized IP gurus in the game to show companies how best to accomplish that." (Corporate Dealmaker, Mar-Apr 2006)
