分享
 
 
 

Wowability: How to Achieve It and Why It Matters (平装)

Wowability: How to Achieve It and Why It Matters (平装)  点此进入淘宝搜索页搜索
  特别声明:本站仅为商品信息简介,并不出售商品,您可点击文中链接进入淘宝网搜索页搜索该商品,有任何问题请与具体淘宝商家联系。
  參考價格: 点此进入淘宝搜索页搜索
  分類: 图书,进口原版书,Business & Investing(商业与投资),Marketing & Sales(市场与销售),Sales & Selling,
  品牌: Imran Syed

基本信息出版社:Wiley (2008年6月2日)外文书名:超越愿景: 品牌创立与经营之道丛书名:I Wow平装:256页正文语种:英语ISBN:0470822899条形码:9780470822890产品尺寸及重量:22.6 x 15.2 x 2.3 cm ; 386 gASIN:0470822899商品描述内容简介Wowability is no ordinary read. It stimulates the intellect into action and leads to a determination to exceed expectations. The concepts described in this book are the elements that will be required from all future businesses.

Koichiro Naganuma

President and CEO

Asatsu-DK Inc.

I was walking down the hallway of a client when I turned to my right and saw a redhead sitting behind a counter. Without thinking, I said "Wow!" and continued walking but several days later returned to the scene and struck up a conversation. After 40 years of marriage, I still say "Wow" to the same redhead every once in awhile. You never get a second chance to make a fi rst impression. Imran Syed's book Wowability will help you make that first impression as memorable as possible.

Al Ries

Author

The Origin of Brands

Wowability is the first time an accomplished practitioner has usefully codified the complex emotional processes of consumer brand choice. At the very least, Imran Syed has constructed the first practical algorithm for 21st century brand management. Over time Wowability will prove to be a landmark work and Imran the Maslow of our era.

Andy Berlin

Chairman and CEO

Group United

In a me-too marketplace filled with a stultifying array of brands, it is absolutely imperative that marketers exceed the expectations of their customers--in other words, WOW them. Imran Syed has created the user's manual for driving the modern day brand. Every person responsible for driving the success of a brand today should keep a copy of Wowability--How to Achieve It & Why It Matters in the proverbial glove compartment.

David Verklin

CEO, Carat Americas

Chairman, Carat Asia Pacific

The modern customer wants value for money. In this book, Imran Syed has provided a blueprint for how brands can offer value that exceeds expectations--Wowability! I strongly recommend this book to anyone who would like to take a mediocre brand into the high performance zone. WOW!

Dr. H. Shanker Krishnan

Associate Professor of Marketing

Kelley School of Business, Indiana University专业书评Wowability is no ordinary read. It stimulates the intellect into action and leads to a determination to exceed expectations. The concepts described in this book are the elements that will be required from all future businesses. --Koichiro Naganuma,President and CEO,Asatsu-DK Inc.I was walking down the hallway of a client when I turned to my right and saw a redhead sitting behind a counter. Without thinking, I said “Wow!” and continued walking but several days later returned to the scene and struck up a conversation. After 40 years of marriage, I still say “Wow” to the same redhead every once in awhile. You never get a second chance to make a first impression. Imran Syed’s bookWowabilitywill help you make that first impression as memorable as possible.--Al Ries,Author,The Origin of BrandsWowabilityis the first time an accomplished practitioner has usefully codified the complex emotional processes of consumer brand choice. At the very least, Imran Syed has constructed the first practical algorithm for 21st century brand management. Over timeWowabilitywill prove to be a landmark work and Imran the Maslow of our era.--Andy Berlin,Chairman and CEO,

Group UnitedIn a me-too marketplace filled with a stultifying array of brands, it is absolutely imperative that marketers exceed the expectations of their customers—in other words, WOW them. Imran Syed has created the user’s manual for driving the modern day brand. Every person responsible for driving the success of a brand today should keep a copy of Wowability—How to Achieve It & Why It Matters in the proverbial glove compartment.--David Verklin,CEO, Carat Americas,Chairman, Carat Asia PacificThe modern customer wants value for money. In this book, Imran Syed has provided a blueprint for how brands can offer value that exceeds expectations—Wowability! I strongly recommend this book to anyone who would like to take a mediocre brand into the high performance zone. WOW!--Dr. H. Shanker Krishnan,Associate Professor of Marketing,Kelley School of Business, Indiana University

 
 
免责声明:本文为网络用户发布,其观点仅代表作者个人观点,与本站无关,本站仅提供信息存储服务。文中陈述内容未经本站证实,其真实性、完整性、及时性本站不作任何保证或承诺,请读者仅作参考,并请自行核实相关内容。
2023年上半年GDP全球前十五强
 百态   2023-10-24
美众议院议长启动对拜登的弹劾调查
 百态   2023-09-13
上海、济南、武汉等多地出现不明坠落物
 探索   2023-09-06
印度或要将国名改为“巴拉特”
 百态   2023-09-06
男子为女友送行,买票不登机被捕
 百态   2023-08-20
手机地震预警功能怎么开?
 干货   2023-08-06
女子4年卖2套房花700多万做美容:不但没变美脸,面部还出现变形
 百态   2023-08-04
住户一楼被水淹 还冲来8头猪
 百态   2023-07-31
女子体内爬出大量瓜子状活虫
 百态   2023-07-25
地球连续35年收到神秘规律性信号,网友:不要回答!
 探索   2023-07-21
全球镓价格本周大涨27%
 探索   2023-07-09
钱都流向了那些不缺钱的人,苦都留给了能吃苦的人
 探索   2023-07-02
倩女手游刀客魅者强控制(强混乱强眩晕强睡眠)和对应控制抗性的关系
 百态   2020-08-20
美国5月9日最新疫情:美国确诊人数突破131万
 百态   2020-05-09
荷兰政府宣布将集体辞职
 干货   2020-04-30
倩女幽魂手游师徒任务情义春秋猜成语答案逍遥观:鹏程万里
 干货   2019-11-12
倩女幽魂手游师徒任务情义春秋猜成语答案神机营:射石饮羽
 干货   2019-11-12
倩女幽魂手游师徒任务情义春秋猜成语答案昆仑山:拔刀相助
 干货   2019-11-12
倩女幽魂手游师徒任务情义春秋猜成语答案天工阁:鬼斧神工
 干货   2019-11-12
倩女幽魂手游师徒任务情义春秋猜成语答案丝路古道:单枪匹马
 干货   2019-11-12
倩女幽魂手游师徒任务情义春秋猜成语答案镇郊荒野:与虎谋皮
 干货   2019-11-12
倩女幽魂手游师徒任务情义春秋猜成语答案镇郊荒野:李代桃僵
 干货   2019-11-12
倩女幽魂手游师徒任务情义春秋猜成语答案镇郊荒野:指鹿为马
 干货   2019-11-12
倩女幽魂手游师徒任务情义春秋猜成语答案金陵:小鸟依人
 干货   2019-11-12
倩女幽魂手游师徒任务情义春秋猜成语答案金陵:千金买邻
 干货   2019-11-12
 
推荐阅读
 
 
>>返回首頁<<
 
 
靜靜地坐在廢墟上,四周的荒凉一望無際,忽然覺得,淒涼也很美
© 2005- 王朝網路 版權所有