(揭开竞争的面纱)COMPETITION DEMYSTIFIED
点此进入淘宝搜索页搜索分類: 图书,进口原版书,经管与理财 Business & Investing ,
作者： Bruce Greenwald著
出 版 社： Oversea Publishing House
出版时间： 2005-12-1字数：版次： 1页数： 399印刷时间： 2005/08/01开本：印次：纸张： 胶版纸I S B N ： 9781591840572包装： 精装内容简介
Since 1980, Michael Porter’s classic Competitive Strategy has provided the methodology that most big companies use for strategic analysis. But now, distinguished Columbia Business School professor Bruce Greenwald offers a bold new theory of competition—a theory that is far simpler than Porter’s and much easier for strategic planners to apply in the real world.
Porter identified a complex five-force model for studying competition in any market. But Greenwald argues that there is only one essential factor in determining competitive advantages: how easy it is for competitors to enter or expand in a given market. If a company can erect strong barriers to entry—through customer captivity, lower production costs, or economies of scale—it can manage these advantages, anticipate competitors’ moves, or achieve stability through bargaining and cooperation.
Greenwald draws on game theory to explain what you should do if barriers to entry are strong, weak, or nonexistent. He covers a wide range of examples, from retail to telecommunications to auction houses. And his lessons can be applied whether your business is dominated by a single huge player, a handful of roughly equal players, or no one at all.
Competition Demystified will give executives and strategic planners an indispensable new way to exploit competitive advantage and achieve exceptional profits. It is destined to become a management classic.
目录
REFACE
1 STRATEGY, MARKETS, AND COMPETITION
2COMPETITIVE ADVANTAGES I
Supply and Demand
3COMPETITIVE ADVANTAGES II
Economies of Scale and Strategy
4 ASSESSING COMPETITIVE ADVANTAGES
5BIG WHERE IT COUNTS
Wal-Mart, Coors, and Local Economies of Scale
6NICHE ADVANTAGES AND THE DILEMMA OF GROWTH
Compaq and Apple in the Personal Computer Industry
7PRODUCTION ADVANTAGES LOST
Compact Discs, Data Switches, and Toasters
8GAMES COMPANIES PLAY
A Structured Approach to Competitive Strategy
Part I: The Prisoner's Dilemma Game
9UNCIVIL COLA WARS
Coke and Pepsi Confront the Prisoner's Dilemma
10 INTO THE HENHOUSE
Fox Becomes a Network
11 GAMES COMPANIES PLAY
A Structured Approach to Competitive Strategy
Part Ih Entry/Preemption Games
12 FEAR OF NOT FLYING
Kiwi Enters the Airline Industry
13 NO INSTANT GRATIFICATION
Kodak Takes On Polaroid
14 COOPERATION WITHOUT INCARCERATION
Bigger Pies, Fairly Divided
1S COOPERATION
The Dos and Don'ts
16 VALUATION FROM A STRATEGIC PERSPECTIVE
Improving Investment Decisions
17 CORPORATE DEVELOPMENT AND STRATEGY
Mergers and Acquisitions, New Ventures, and Brand Extensions
18 THE LEVEL PLAYING FIELD
Flourishing in a Competitive Environment
APPENDIX
Methods for Measuring Return on Resources or Investments
NOTES
INDEX
